The Japanese startup ADN group released new 3D virtual world solution "Cloud Heart".
Cloud Heart is developed in Unity and works on a Web browser and mobile. Users can make own avatar, have own room, move around the space and chat with other users. The companies can have the virtual world by introducing Cloud Heart into own site. ADN group released the virtual world for fan clubs of Japanese band Greeeen as the first Cloud Heart introduction example.
This fan club dues is 5,000 yen per one year. Fans make own avatar here and can interchange with other fans. Surprisingly members of Greeeen log in through their avatar, too. Fans can meet members here if lucky.
In fact, the virtual world specialized in artists existed from 2008. However, all of them failed. Because they were like hard core MMO which ran exclusive software(like Second Life). On the other hand, Cloud Heart work on a Web browser. Besides, it is cute. I think that Cloud Heart succeed.
By the way, ADN group CEO Taku Kamata was former CTO of 3Di. 3Di was dissolved in this March, but played an active part in Japanese 3D virtual world market from the Second Life boom era.