Japanese social game developer's hot April Fool's Day

April Fool's Day of this year was Sunday, but many companies told a funny lie.  The lie of social game developer KLab was very hot in these.

http://www.klab.jp/press/2012/120401kr.html (Japanese)

On April 1, they announced the press release "We open our popular social game“Koi-Shite-Kyaba-jyo(恋してキャバ嬢)” in the reality world!"
via http://www.klab.jp/press/2012/120401.html (Japanese)

“Koi-Shite-Kyaba-jyo(恋してキャバ嬢)” is Japanese hostess Club Social Game. It is contributed in mixi, Mobage and GREE and has more than 6 million users.
See also: Handbook of Hostess Club Social Game

Their lie was associated with it. Executives of KLab disguised itself as a women for this lie, and the exclusive Facebook page opened, too(Unfortunately we cannot watch it anymore). Furthermore, CEO Sanada changed the images of his Facebook profile into a drag style photos(We can still watch these).
It is not late now, Let's watch the courageous challenge of them early!


Louis Vuitton becomes the AR contents by a Japanese creator AR3Bros.

AR3Bros. is a Japanese creator developing various innovative works using Augmented Reality.
They are not true brothers

They did collaboration with the various companies, brand and artists until now.These are parts of their works.

AR3Bros episode-i | twitter & AR from ar3bros on Vimeo.

Eden of the east vol.1 from ar3bros on Vimeo.

Galaxy Express 999 + NHK + TV Bros. + AR3Bros vol.1 from ar3bros on Vimeo.

AR-FASHION SHOW_COMPLETE from ar3bros on Vimeo.

TVBros. × AR3Bros. -Augumented Reality for TV Guide(TV Listings)- from ar3bros on Vimeo.

They augmented Louis Vuitton with fashion magazine "MEN'S Precious".

When we put iPhone which installed AR application on the page of the magazine, we can open the fastener of Louis Vuitton's bag and display the product in the bag. The products in the bag are chosen automatically by a program and are displayed. As for them, a suitable thing is chosen based on the time, the place, and climate where we opened the fastener of the bag.

Magazine and the AR application are released on April 6.

By the way, this is a collaboration serialization plan of famous brand and AR. AR3Bros augments various brands from now on by AR for one year.


Japanese idol group "Perfume" shows motion capture data

Perfume is a Japanese popular technopop idol group. They go from this year into the global market.

They showed the motion capture data of the dance of their own today.


This is a part of their global market advance project. All the creators can make works using these data. Of course it is free!
24 hours do not yet pass since data are shown, but some works have been already uploaded in youtube.


SoftBank CEO began Facebook

Japanese cell-phone carrier SoftBank CEO Masayoshi Son began Facebook today.
Only several hours pass, but he collects Like! more than 16000.(He is Twitter user most popular in Japan)

By the way, Mark Zuckerberg appeared in sudden Japan today. Are these related?


[Photo Report] Angry Birds Space release event in Tokyo

It was Angry Birds Space Day on March 22. Release event was held in NTT DoCoMo smartphone lounge of Yurakucho, Tokyo in Japan. Why at NTT DoCoMo smartphone lounge? Probably NTT DoCoMo is Samsung galaxy distributor in Japan is because is it.

When said honestly, there was smaller than event space of conventional Rovio Japan. However, many reporters gathered(There were crew of Japanese national broadcasting NHK, too).

The point different from the event of other countries that there was the explanation about Japan's original tie-up. Rovio Japan ties up with Fuji TV and Taito now."Space invader area" is covered in Angry Birds Space. It was enabled by this business tie-up.

Rovio Entertainment Creative Director Lauri Konttori
Rovio Japan Antti Sonninen

Angry Birds is not so yet famous in Japan. However, Angry Birds Space got the first place at top sales ranking in Japanese App Store, and more popular than sex app. It is difficult in Japan! :)

See also: Japanese TV company Fuji TV and Rovio perform a business tie-up