3.20.2013

Nnf! nnf! "Nameko Saibai Kit" opened sites of Taiwanese and Korean


Nameko Saibai Kit(Mushroom Garden) series are popular popular in not only Japan but also the foreign countries. Then, Nameko official site "Namepara(Nameko Paradise)" opened a sites of Taiwanese and Korean yesterday.


They supported Japanese and English until now. However, many Nameko fans exist in Asia. Namepara posts contents about Nameko such as Manga, video, column, goods information, book information and event information every day. If this is performed by Taiwanese and Korean, fans of the two countries will be pleased very much.

In addition, Taiwanese Seven-Eleven carries out the campaign of Nameko-limited goods from today. Because these are the goods which are not released in Japan, I want this! :)


3.19.2013

Japanese popular messaging apps LINE become Anime again. Besides, it's 30 min!

I wrote about popular message apps LINE became Anime in January.

See Also:
Japanese popular messaging appa LINE becomes Anime

However, this is a 5-minute short anime.


On the other hand, "LINE TOWN" starting on April 3 is a long anime of 30 minutes.



LINE TOWN is the comedy which popular characters of LINE stamp(sticker) such as moon, coney, brown, James, Jessica and Sally appears. It is broadcasted in PM6:30~7:00 in TV Tokyo every Wednesday. Furthermore, popular idol Shoko Nakagawa sings the theme song of opening and the ending.


GREE enters the trading card business

Today, GREE announced that they entered the trading card game business. The brand name is "Siegkrone"(this means the "crown of the victory" in German).


GREE has subsidiary GREE Entertainment Products dealing with merchandising business. They dealt with the goods sale of social games of GREE until now, but run Siegkrone in addition to them from now on.




The first series is cards using artwork of social game of GREE "Cerberus Age(聖戦ケルベロス)", and released on June 27. The original illustration works drawn newly are included in them. GREE starts promotion activity from the end of April.

Let's compare LINE CM of the world

Popular messaging apps LINE broadcasts TV CM frequently.







It does not seem to be only Japan. TV CM of LINE is broadcasted now in Spain, Indonesia and Vietnam. According to NHN Japan, in these 3 countries, the increase of LINE users is particularly remarkable.

Spain




Indonesia


Vietnam




Popular actors of each countries appear in CMs, and appeal the LINE stamp(sticker).

3.18.2013

Rovio Japan established an office in Tokyo, Shibuya

Rovio Japan opened an office in Tokyo, Shibuya. The representative is Antti Sonninen. Address is here.
8F 3-15-4, Shibuya, Shibuya-ku, Tokyo

Furthermore, they concluded licensing agreement with Sanrio fareast. They help with development in Japan of overseas characters. Above all, they are one company of the Sanrio group, the giant character business in Japan . This is an important business tie-up.


They do interesting goods sale "Minna no Kuji(みんなのくじ:Lottery for all people)" in all over Japan. This is marketing technique peculiar of Japan. The people pull a lottery at Lawson(convenience store) and the bookstore. One time of lottery is 500yen(about 5.2USD), they do not have a loser. The people can get one of goods of Angry Birds by all means.






This technique resembles Gacha closely. However, a vending machine is necessary for Gacha. However, it is not necessary for "Minna no Kuji" and can offer a large-sized prize. The size of stuffed toy of Bird and Pig are more than 30 centimeters.

Unfortunately, "Minna no Kuji" is hardly performed in Tohoku:( I want to pull a lottery very much. and to do it by all means if I go to Tokyo.