Puzzle & Dragons way: Mixi's mobile game Monster Strike becomes the arcade game

mixi chases a success example of Puzzle and Dragons. They make their popular mobile game Monster Strike an arcade game with Konami digital entertainment and release it in the next spring.

Now, Monster Strike is a popular mobile game next to Puzzle and Dragons in Japan. It passed 14 million downloading from release in one year, released in not only Japan but also Taiwan, and go into the U.S. in the end of this year. mixi was a social networking company of the biggest in Japan once, but it deteriorated, and mixi at death's door. However, the situation changed completely by a hit of Monster Strike. This is the power of the mobile games.

Monster Strike is the game that add the element of the RPG for an action game such as the pinball or billiards. New characters and new stages are drawn on the arcade game while being made from an app version. It is right technique like the arcade games of Puzzle and Dragons.

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Translimit's "BrainWars" is a new Japanese mobile game that succeeds in global

Today, Japanese startup Translimit announced that their mobile game "BrainWars" passed 5 million downloading. As such, it is not rare news. A characteristic of this is that 95% of players are foreigners. This is very rare in the Japanese mobile game market. Besides, they do not use the advertisements at all, and got players only by word of mouth.

BrainWars is Real-Time Concentration Battling app playing various mini-games that a brain power is trained. Puzzles Crosswords, Sudoku, etc...Mini-games are only the simple rules that even children can play, and do not depend on specific languages, knowledge, and the culture. Players can face other players of the world without using the languages. Probably these were popular with foreign players.
They released an iOS version in this May and released an Android version in September. Since then, it got the first place by AppStore game ranking of U.S. and was picked up in AppStore of the world. This becomes the popular game app abroad than Japan now.

Angry Birds cooperates with GungHo's Puzzle & Dragons again

Rovio cooperates with GungHo's popular mobile game Puzzle & Dragons again following November of the last year. This time is Angry Birds Epic.

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Collaboration of Angry Birds and Puzzle & Dragons began today

Dungeon of Angry Birds Epic appears in Puzzle & Dragons from October 20 ~ November 2. Pigs of the Angry Birds Epic version appear as enemies there, and background design and BGM are used from Angry Birds Epic. On the other hand, players can get birds of the RPG-style.

In addition, this is cross-collaboration, a tie-up stage of Puzzle & Dragons is added to Angry Birds Epic in a few days. These are carried out in a global region as well as Japan.

This is cognitive activity in next Japan of Angry Birds. When Angry Birds Epic was released, Rovio opened a site only for Japan and carried out a campaign only for Japan. However, unfortunately Angry Birds does not yet get more popularity in Japan.

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Rovio uses the unique technique for the Japanese in Angry Birds Epic

In Japan, it is important that mobile games continue being always active lively. Because there are too many rivals in and a trendy change is intense.


Japanese mobile game company Spicy Soft introduces a system of 3-days off a week

What kind of thing do you imagine about the labor circumstances of Japanese companies? Nonsense custom and rule? Strict hierarchical relationship? Overtime work? Gender discrimination? Racial discrimination? Sexual harassment? Power harassment? Bullying? Violation of labor law? Unfortunately all of them are facts. Probably the Japanese labor circumstances is the most inferior in developed countries. Meanwhile, Japanese mobile game company Spicy Soft introduces an interesting welfare program system. This is "3-days off a week".

Usually, Japanese companies are system of 2-days off a week. However, Spicy Soft stops work on Wednesday as well as the weekend. Besides, the amount of salary of staff does not decrease. In other words, a day was fixed, but increased in the paid vacation of staff. They test this October 1, 2014 - February, 2015, and if there is not a problem, this becomes their official company regulations. They demand understanding and cooperation to business partners. If this is received, some Japanese labor circumstances may change.


Supercell broadcasts TV commercials of Hay Day in Japan

Supercell performs various original development in Japan since they are purchased by SoftBank.

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[From Finland to Japan] Supercell starts advertising Clash of Clans on Japanese TV
Supercell attacks in Shibuya

Following them, they broadcast TV commercials of three kinds of Hay Day in Japan from tomorrow. Shiori Kutsuna of the actress appears in these.

She emphasizes the comfort that can play a game only with one finger, cook cakes like the game with friends, and play a game with the boss and work friend.

In Japan, TV CM is still effective for the advertising of mobile games. Japanese mobile game companies examine TVCM broadcast when their game titles pass about 500,000 ~ 1 million downloading. Supercell made efforts in advertising of Clash of Clans until now in Japan, but on the other hand, Hay Day was quiet under cover of it in Japan. These CM may improve it.