This is English version of Japanese blog media "vsmedia". About Japanese Social Games & Apps, Augmented reality, Virtual Worlds, Avatar, Virtual Goods, Social Media, Fab Culture...etc...
Game portal site "Mobage town" for mobile of the biggest in Japan became the social platform (for example Facebook, MySpace and bebo etc...). Many game developers offer a social game in Mobage town now.
In Japan, it becomes considerably always daily to play a game with a mobile (Before iPhone appears). But, the Japanese calls it "Galapagos mobile" for self-mockery because the Japanese mobile culture considerably different from a foreign country.
Therefore I show the record that played a social game with Galapagos mobile. I played "Meromero park Mobage town ver." of Cyber Agent,Inc. with a NTT docomo mobile.
Shiseido of the Japanese largest cosmetics brand utilizes AR.
You can test a pattern of the various kinds make-up in AR. It's a very splendid the service, because cosmetics not wasted. However, the beauty staff may lose work in the future.
When you download all application and can line up, a face of Doraemon appears. Super cute!!!
The kind of the application has several kinds electronic comics as well as an electronic calculator, a timer, a clock, "rock, paper, scissors", a battery check..
All the application is free of charge. But may not use it in the country except Japan...
You would notice it. The Japanese 3D avatar is only a pretty design.
When Second Life became the topic; many Japanese complained "Second Life avatar is not cute!". It's the big factor that Second Life is not popular in Japan that an avatar is a real design.