This is English version of Japanese blog media "vsmedia". About Japanese Social Games & Apps, Augmented reality, Virtual Worlds, Avatar, Virtual Goods, Social Media, Fab Culture...etc...
Game portal site "Mobage town" for mobile of the biggest in Japan became the social platform (for example Facebook, MySpace and bebo etc...). Many game developers offer a social game in Mobage town now.
In Japan, it becomes considerably always daily to play a game with a mobile (Before iPhone appears). But, the Japanese calls it "Galapagos mobile" for self-mockery because the Japanese mobile culture considerably different from a foreign country.
Therefore I show the record that played a social game with Galapagos mobile. I played "Meromero park Mobage town ver." of Cyber Agent,Inc. with a NTT docomo mobile.
Shiseido of the Japanese largest cosmetics brand utilizes AR.
You can test a pattern of the various kinds make-up in AR. It's a very splendid the service, because cosmetics not wasted. However, the beauty staff may lose work in the future.