This is English version of Japanese blog media "vsmedia". About Japanese Social Games & Apps, Augmented reality, Virtual Worlds, Avatar, Virtual Goods, Social Media, Fab Culture...etc...
Shiseido of the Japanese largest cosmetics brand utilizes AR.
You can test a pattern of the various kinds make-up in AR. It's a very splendid the service, because cosmetics not wasted. However, the beauty staff may lose work in the future.
When you download all application and can line up, a face of Doraemon appears. Super cute!!!
The kind of the application has several kinds electronic comics as well as an electronic calculator, a timer, a clock, "rock, paper, scissors", a battery check..
All the application is free of charge. But may not use it in the country except Japan...
You would notice it. The Japanese 3D avatar is only a pretty design.
When Second Life became the topic; many Japanese complained "Second Life avatar is not cute!". It's the big factor that Second Life is not popular in Japan that an avatar is a real design.