Supercell's new mobile game Clash Royale holds a fan meeting event in Tokyo

Supercell does promotion activity well in Japan. They got the popularity in cooperation with Japanese advertising agencies, media and partners. As a result, they gathered many fans in Tokyo Game Show 2015.

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Supercell exhibits the decent booth and It was supported by fans in Tokyo Game Show 2015

Next, they hold a fan meeting event of their new mobile game Clash Royale in Akihabara, Tokyo on April 16 in cooperation with game community Lobi.

Lobi is the game community and chat service that Japanese Web service / contents production company Kayac runs. They started the offer of the fan meeting event held service for game developers in Lobi. Developers can announce the fan meeting event of their games in community of Lobi. Kayac supports developers, in charge of the administration of the event, live streaming, the writing of the event report article in Lobi.

Supercell's Clash Royale is the first example of this service. They invite only 80 participants by lot in Lobi. The entrance fee is free, but it is a fierce battle! The event is carried out in e- sports form and shown in Youtube Lobi channel.

event info
https://web.lobi.co/blog/news/42ff7c090327b1da67f7c9fbad6d2635c27ae6cc

The hologram videos which you can watch on smartphones

Now, Virtual Reality is one of the hottest topics in Japan, but is there the method to be able to enjoy "Virtual" more easily? This Palm Top Theater is the entertainment goods which show a three-dimensional hologram by superimposing three kinds of pictures on three levels on smartphones.

The body of this is paper, users can enjoy hologram video easily by setting own smartphone to this, and starting apps. Three semitransparent mirrors are fitted in the inside of this, each reflects different video and puts it together.

The structure is simple, but you can look at the 3D hologram by the naked eye. Now, this cooperates with TV program "Ichara" and offers the contents of this. The price is 1,500 yen(without tax).

Samsung and Japanese professional baseball team offer VR contents to fans

Samsung Japan and Japanese professional baseball team Yokohama DeNA BayStars(Well, the owner is mobile game company DeNA) provide VR contents to fans to a start in this season. They install Gear VR booths in the stadium and show various 360-degree video to fans. We can see them in this special page "360 BayStars".

They add new 360-degree videos every month during the season. They showed these from this month, and passed 35,000 views in only one week.

Furthermore, in the official goods shop of the BayStars' home stadium in Yokohama, collaboration model of Gear VR of BayStars and Galaxy is sold.

Pokemon Company and Niantic started field test of Pokémon GO in Japan

Pokemon Company and Niantic started field test of Pokémon GO for Android users in Japan.

Pokémon GO is geolocation mobile game using the GPS function of the smartphones. Players become the pokemon trainer, catch pokemon in the reality world, bring them up and can confront other players. It's just the geolocation game that combined the Pokemon series with Niantic's Ingress.

They adopt them for development with feedback from testers, and will increase the number of people of testers progressively. However, unfortunately the test is carried out only in Japan.

mixi started promotion of the popular mobile game Monster Strike for North America

mixi started promotion activity of their popular mobile game Monster Strike in earnest in the North America. In the beginning.They show CM. Director is Wayne McClammy, and Andy Samberg appears in it as a coach of monsters.



mixi cooperated with Facebook for promotion in the North America from February. They show CM in accord with each for 8 targets which they segmented, and perform the offline-marketing from now on.