Anime×TSUTAYA×Sekai Camera

I listened to interesting words at conference event "AR Commons Summer Bash 2010" held on July 28. Ust log


I love Anime so much! So, I want to go to the Anime world. ＝ VR & VW


But, I can't go to Anime world in reality. 
               So, I hope that they come to the reality world. ＝ AR


AR apps Sekai camera realizes it.

This is collaboration of rental shop "TSUTAYA", anime "Eden of the east(東のエデン)" and Sekai camera.

When we use Sekai camera in the TSUTAYA neighborhood, a character of Eden of the east appears in real scenery. Because he is a 3D object, we can watch him from all angles.

Mobile AR appears in the story of "Eden of the east". So, this works performed the campaign that used a lot of AR for till now.


Character goods + Twitter + AR



Flyer + AR


Theater screen + Twitter + AR



If you go to Tsutaya of Shinjuku, Shibuya, Nakameguro and Roppongi, please use Sekai camera in the neighborhood. "He" comes from the Anime world to the reality world.


Amazon限定 東のエデン 劇場版II Paradise Lost Blu-rayプレミアム・エディション【初回限定生産】(BDTVシリーズ&BD劇場版I・IIコンプリート収納BOX付きアナザージャケット仕様)