LINE's mobile virtual world LINE Play starts the tie-up with the companies

Mobile virtual world of Japanese messaging apps LINE "LINE Play" starts the tie-up with the companies and brands. At first Coca-Cola Japan, Lawson, Taisho Pharmaceutical and Panasonic participate in this.

They show their own rooms and offer brand virtual goods for LINE users. At first it is necessary to make friends with their official character. Then users become able to play Gacha in their rooms, and got interior items and fashion items at random.

Of course NHN Japan make efforts in the tie-up with companies like LINE stamp(sticker) in LINE Play. They begin the support for companies at once.