King.com established Japanese branch King Japan in Aoyama, Minato-ku, Tokyo. General Manager is Ken Edahiro(枝廣憲). He was CMO of gloops of the Japanese mobile game developer. They start a job offer of CTO, CMO and producer in Tokyo at once.
via https://www.bizreach.jp/content/executive/king_japan_candy/
Candy Crush Saga is popular in Japan. Therefore King broadcasts Japan's original TVCM.
They promote Japan's original ad development more triggered by having established King Japan. They opened a Japanese page of Candy Crush Saga, Twitter account and Facebook page in the beginning.
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