Paul McCartney becomes cute in LINE's virtual world LINE PLAY

Now, Paul McCartney comes to Japan to hold shows. He held a live tour in Japan a half year ago and collaborated with LINE.

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Paul McCartney cooperates with LINE in promotion

He tries promotion this time with LINE. They use avatar and virtual world for smartphones "LINE PLAY" this time.

LINE opened Paul McCartney room in LINE PLAY on May 15. There reproduces a his studio in London.

This room have an avatar of Paul McCartney, and he meets LINE users.

 Users can play with furniture items, read secret blog and try Gacha(Capsule toys vending machine).

Fashion items, musical instruments, furniture, artwork of Abbey Road etc... The virtual goods of 21 kinds are sold in Gacha. These are designed all cutely! I think that this is more effective than LINE sticker.

By the way, LINE PLAY broke through 15M users this month. They overtake Ameba Pigg(15.9M users) soon