Best AR promotion ever! 3D Doraemon appears from a drawing for coloring

In August, 3DCG movie of the Japanese national treasure anime Doraemon is shown.


Therefore promotion of this are performed in every place now in Japan. In them, the tie-up of the  confectionery company Glico is really cool!

Now, such a corner is established to Japanese supermarkets. All these are products of Glico, and characters of Doraemon are drawn on the packages.

I bought these first of all.

The mount in the product is a drawing for coloring. After having eaten a snack, the clientage can enjoy a drawing for coloring of Doraemon.

I painted Doraemon by a normal color first of all. As an accent, I reddened his cheeks.

Next, I downloaded augmented reality(AR) application in Glico's web site and scanned this drawing for coloring with a camera of iPhone.

Then countdown begins on a screen...

Yeah! Doraemon became 3D! The coating irregularity of the felt pen and his red cheeks are reproduced as texture.

I can watch him nearer if I bring a camera close.

Besides, he moves cutely! It is very smooth. Doraemon show the "Pass Loop" and creating a handy escape passage on brick walls.

Well, let's try the slightly funny paint.

Doraemon ride his time travel machine. I drew lines on his body and made him Toranomon.



Hello, I'm Toranomon

Unfortunately his ear was not reproduced, but the lines are reproduced properly. Doraemon and his time travel machine floats on a drawing for coloring and quake. Crooked clocks expressing different dimension space around him appear.

This augmented reality promotion is really cute and cool. Even if a supermarket near you does not have snacks of Glico, you can download drawings for coloring here. However, Unfortunately the application is released only in Japanese App Store and Google Play. You must get those Japanese accounts somehow or other!