TVCM is still effective in advertising of mobile games in Japan. GungHo brought this technique into the United States. They broadcast TVCM of their popular mobile game Puzzle & Dragons in the United States. The main actor is Colton Haynes!
Puzzle & Dragons passes 50 million downloading now, but unfortunately the popularity in the market except Japan is not sweet. The number of the downloading in the North America is only 7 million, but on the other hand, it is 38 million downloading in Japan. I do not need to say about the European market :P They aim at getting North American players more by this TVCM.
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