Starbucks Japan uses Web AR to promote new spring menus

Starbucks Japan offers Sakura(cherry blossom) menus every March. They are all pink and this color signals the coming of spring.

 Some of them. Sakura donut and Sakura latte.

In addition, this year they are running a promotion using Web AR. When you recognize the QR code on the receipt with your smartphone camera...

You can access their Web AR promotion page.

Then, when you tap the pink button located at the bottom of this screen, a diorama with Sakura(cherry blossoms) in front of you appears.

#Starbucks #Japan #AR #WebAR #Sakura #Promotion pic.twitter.com/hZMatcPwfc

— Chihok@3/29ハンドメイド・クリエ Sendai11 (@Chihokomoriya) March 1, 2020

In the diorama, cherry blossom petals scatter and a  train run. Of course, you can resize the diorama and view it from different angles.

There are five types of Web AR content for this promotion and these QR codes are printed randomly on receipts. You need to go to Starbucks many times to see them all.