World's first VTuber Kizuna AI has her own management company

Activ8, a startup that produces and manages virtual artists, announced that they will spin-off their popular virtual artist Kizuna AI. By doing so, they hope to boost her momentum and tackle even greater challenges.

Kizuna AI is the world's first virtual YouTuber. She opened her YouTube channel "AIChannel" in 2016 and started her activities. Fans of this channel have now surpassed 2.7 million. Since 2018, she has also started working as a singer, releasing songs and appearing at festivals.

riginally she was one of the VTubers belonging to Activ8, but her popularity now extends beyond Japan to all over the world. So, they decided to spin off the Project A.I. team, which has been in charge of her production, to make it independent.

On the other hand, they are aiming to create opportunities for virtual artists by further strengthening the xR content business including Spectacle, a VR live show system that will be released in the future.