Disney Japan cooperates with LINE for the appeal of Japan-limited goods

Now, you must cooperate with LINE if you want to get popularity in Japan. Disney Japan announced that they cooperated with LINE for the appeal of Japan-limited goods.

Disney Japan starts sale of Japanese original products series "TSUM TSUM" from today.

"Tsumu" means "Pile up" in Japanese. Cute deformation!

LINE releases game apps for smartphones which reproduced this in this winter. Originally Disney Japan was active in virtual business. They cooperated with every virtual worlds and social games. Probably there will be more examples of virtual goods offered to the Japanese by the Disney Japan than the U.S. headquarter. In addition, They donated LINE stickers of many Disney characters. They go step further, and going to profit from the games.