Hello Kitty came in to LINE's virtual world LINE Play!

KAWAII!!

Mobile virtual world of Japanese messaging apps LINE "LINE Play" started the tie-up with characters at last. The first is Hello Kitty.
LINE Play tie-up with companies and artists until now.

See Also:
LINE's mobile virtual world LINE Play starts the tie-up with the companies
Tie-up avatar of LINE Play succeeds; They started the collaboration with artists

The tie-up with characters is similar to them. However, anyway it's cute! We can meet Hello Kitty through own's avatar.

Furthermore, we can play in her room, play Gacha and get various Hello Kitty virtual goods.

I think that this attracts a lot of LINE users and helps global expansion of LINE Play. Because Hello Kitty is in the whole world.