LINE characters occupy Shibuya this summer

If you visit Shibuya in July, You will watch the scene that there is occupied by LINE characters.

Today, LINE announced that they performed a character tie-up with SHIBUYA109 and PARCO for regional vitalization. SHIBUYA109 and PARCO are fashion-business buildings symbolizing Tokyo as well as Shibuya. They put it together during a summer bargain sale period and cooperate with LINE characters from July 4.

Huge advertisements of the LINE character are posted on the entire surface of their buildings and Shibuya Station, advertising buses run Shibuya, fancy goods shops of LINE are installed in buildings, movie advertisements of LINE are broadcasted in the JR trains. Of course this is promotion development, but this is activity to enliven a town of Shibuya, too. This is the first time that specific smartphone application occupies Shibuya.