Big tie-up: Japan's GungHo cooperates with Finland's Supercell by each other's games

According to the data of App Annie, Supercell and GungHo keep making money in iOS. Yesterday, they announced that they do tie-up in each other's games. It is "Cross-Collaboration".

By this tie-up, characters of Supercell's Clash of Clans appear in GungHo's Puzzle & Dragons, and characters of Puzzle & Dragons appear in Clash of Clans. These are characters of Clash of Clans re-designed for Puzzle & Dragons.

Such a tie-up technique is performed frequently in the Japanese game industry.

See Also:
Examining A Unique Marketing Tool For Japanese Mobile Games: “Collaborations”/ Dr. Serkan Toto - Japan Mobile And Social Games Consulting

In addition, Puzzle & Dragons enforced a lot of similar tie-ups until now.

For example...

with Namco's "Taiko no Tatsujin(Taiko: Drum Master)"

with Square Enix's "CRYSTAL DEFENDERS"

with popular anime "Rebuild of Evangelion".

However, this is the first time that they cooperate with an overseas company. Furthermore, this is the first time that Japanese style "Cross-Collaboration" is carried out in overseas regions of Puzzle & Dragons, too.

Unfortunately, Supercell and Clash of Clans are  less-known in Japan. On the other hand, GUngHo wants to gain players of the overseas region of Puzzle & Dragons more. This "Cross-Collaboration" is a good chance for each other. It is held for from June 24 to July 7.