SenSprout make farming more efficient

Japanese startup SenSprout developed the seed leaf form gadget which could watch water included in the soil. Electronic circuits are printed with conductive ink to a root of this, and measures capacitance included in the soil. An LED light expressing a fluid volume is put on a leaf, and depending on the water level, its color changes to red, blue and green. Farmers can know the fluid volume of the soil by this numerical change.

A power supply necessary to use this is only one size AA battery. They supposes that use in private vegetable gardens and hothouse cultivation. They raised development funds in Crowdfunding site Indiegogo, and achieved the amount of aim in only one day.

The gadget which protects human dignity

Japanese startup Triple W Japan developed a wearable device "DFree" that predicts the timing of bowel movements, and accept pre-reservation in crowdfunding platform READYFOR?. DFree monitor internal movement with a ultrasonic wave sensor and foresees the timing of urination and the bowel movement. Furthermore, it links with mobile application in Bluetooth and notifies users of timings of the bowel movement beforehand.

There is individual difference in bowel movement timings, but the mobile application learns timings by recording the bowel movement time of users, and the accuracy of the notice improves so that users go to the rest room many times. It will help handicapped people and the elderly people and regain their dignity. In addition, it is usable for the education of the infant.

The VR application that can observe the showroom

Tech company Team Lab and real estate company Cosmos Initia developed the VR system "Haco-mansion VR" which could observe the showroom using GoogleCardboard and mobile application.

Users can observe the showroom in virtual space by setting the smartphone which installed VR application at VR goggles GoogleCardboard made of corrugated cardboard. The characteristics of the room are listed in the space, users can check the scenery to show from windows, and confirm the difference in scenery by the hierarchy when there is a room in the high-rise house. They had already applied this in sale of condominium apartment and distributed kits to 300 people who examine the purchase.

Supercell utilizes Japanese photoshop meme and hashtag campaign for advertising

Finland's Supercell performs various original promotion in Japan.

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Supercell broadcasts new TV CM of Clash of Clans in Japan
Supercell carried out Japan's original promotion for New Year holidays

They started the original promotion for Japanese users more from this week. This is "#クラクラコラージュ選手権(Clash of Clans Collage Grand Prix)".

This is associated with the TV commercials that they broadcasted in Japan now. They contribute two kinds of collage material "略奪する女(The woman who plunders)" and "略奪される男(The man who is plundered)" in a campaign site, and raise collage works using them in Twitter.

Twitter users like making crappy collage works and tweet them, and Japanese people are particularly so. They even do the worst situation in photoshop meme and enjoy it as a joke. If you are familiar with social media, I should know "#ISISクソコラグランプリ(ISIS Crappy Collage Grand Prix)".

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Japanese netizens personified ISIS as cute girls at last

They want to utilize the such characteristic of Japanese people for advertising. Goods of Clash of Clans are presented to 20 users who made cool works.

Doraemon cooperates with mixi's popular mobile game Monster Strike

Japanese national manga/anime Doraemon shows a movie every year, and cooperate with mobile app or game. The partner of their this year is mixi's popular mobile game Monster Strike. Now, Monster Strike Jp ver. is full of Doraemon.

A start screen and the loading screen are Doraemon...

And Doraemon and Nobita comes up in a game as playable characters. The charges are not necessary to get them. We can get Nobita by posting tie-up information to Twitter and Facebook. On the other hand, Doraemon appears on free gacha and limited stages.

They are very cute! but they transform themselves into a hero mode when we strengthen them.

Furthermore, mixi broadcasts new TV CM of Doraemon ver. with this tie-up.