In late years the Doraemon movie does promotion in various Social Networking Service. Particularly, Cyber Agent's virtual world "Ameba Pigg" sold virtual goods of this every year. However, Doraemon changed to other virtual world this year. This is "LINE PLAY". This vividly expresses the present conditions of the Japanese Social Networking Service. Anyway, LINE is a king.
In addition, two kinds of Gacha(Item vending machine) are established there, and fashion items and furniture items for avatars are sold. The kinds are very abundant, and LINE users can buy them for a free virtual currency. To be frank, this is more conscientious than Ameba Pigg until last year. In there, all Doraemon items were charged.
On the other hand, Cyber Agent is not with no measures. I write it about their new Doraemon promotion later.