Cosmetics are one of the difficult items that purchase on e-commerce sites.So, cosmetic company DHC released a make-up simulation application "Make-up Palette" using AR.
By using this, their customers can try cosmetics casually. This is an application that reproduces various make-up patterns using DHC cosmetics with camera of smartphones and face recognition technology. Eyeshadows, teaks, lipsticks... you can select and simulate cosmetic items and makeup patterns on your face on the smartphone's screen. Even if you change the angle of the camera and expression, the make-up simulation follows them. It is very convenient to compare the faces before and after making-up and decide in advance which colors are suitable for you. When you find your favorite items, you can go DHC's shopping site immediately from the application and buy them. They are using this to send for their customers the latest products, campaigns, and seasonal make-up information also. The downloading is free(iOS/Android).
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