Card with special content

Usually, cards linked to smartphones and Web services contain points or e-money. However, this has special content instead of them.
Touchcard and BIGLOBE have released BIGLOBE TOUCHCARD, a cloud-type PR tool that enables users to view special content by touching the card to the screen of their smartphone. They are selling this to companies.

This is a card using a special print technology with a patented conductive ink that Touchcard has, and when the users touch on the card-touch website displayed on the screen of the smartphone by card, It will be recognized as like touch by a human finger, and the screen will transition to the special page. Customers can also print their original designs on top of the conductive ink. Also, customers can place different content on the front and back of the card. For example, it is possible to provide digital contents such as videos, audios, and images on the front, and provide discount coupons for limited goods on the back.
They say that it is very friendly to the community where there are a lot of specific fans such as the sports team's player cards or the huge game events. Furthermore, in international competitions, it is proposed to use as a tool for guidance in multilingual commentary and surrounding facilities. If customers distribute 10,000 cards to fans, the initial cost is 1.8 million yen for creating cards, and 150,000 yen / three months for system usage fee. The time required to create cards is one month, and the system construction can be one day.
As the first case, Shimizu S-Pulse, a J-League football club will distribute a bonus card that allows to see the original video for purchasers of 2019 season's official uniforms from this month.