5.07.2020

The world's largest VR creative festival Virtual Market 4 got over 500,000 visitors

Currently, all real-life events have been canceled due to the coronavirus pandemic. Meanwhile, virtual world events are thriving.
Japanese VR startup HIKKY announced that the VR creative festival Virtual Market 4 they have been holding since April 29 got more than 500,000 visitors. It will be held until May 10, and they expect to eventually reach one million visitors.


Virtual Market is a creative festival in the VR world. 43 companies and 1400 general creators are exhibiting, and various virtual goods made by them are on sale. In addition, companies are promoting their real products in a virtual world. It's like a real trade show, but because it's a virtual world, the venues are ornately decorated.

See also:
The postponed movie Black Widow will participate in the VR Creative Festival

At this event, exhibitors and visitors can buy and sell various virtual goods, real clothes, PCs, etc. They can also ride the vehicles, watch the videos, walk the cities and enjoy communication. 
This is an event sponsored by a Japanese company, but users from various countries as well as Japan are visiting here. According to them, visitors say, "I feel as if I'm running around outdoors," "I can enjoy safely in a virtual world even under recent circumstances."

Exhibitors also said, "In the virtual world, customers can receive services from their homes without being affected by the coronavirus, and products are purchased." "Feedback not only from Japan but also from overseas users I was able to get it and felt the potential for a new market."

Below are the major companies exhibiting.

Audi Japan:

Visitors can test drive the virtual version of the electric car e-tron.


High-end department store Mitsukoshi


Fashion brand WEGO

Movie company TOHO Cinemas

Convenience store Seven-Eleven

Game company Square Enix

Virtual Market 4 is being held on VRChat and Virtual Cast until May 10.

Way to participate:
https://www.v-market.work/v4/access

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