[From Finland to Japan] United cooperates with Rovio and provides Angry Birds to NTT DoCoMo users

Japan's UNITED and Rovio concluded a publishing contract to publishing of the Angry Birds in NTT DoCoMo's service “Sugotoku Contents(スゴ得コンテンツ)”. They start providing “Angry Birds” and “Angry Birds Toons”  in June 3. This is another development of only in Japan for Rovio.

See Also:
[From Finland to Japan] Rovio uses the unique technique for the Japanese in Angry Birds Epic

The United is a company running smartphones' home screen custom apps CocoPPa. CocoPPa passes 25 million users and popular abroad than Japan.
“Sugotoku Contents” is a service provided by NTT DoCoMo in which about 100 types of contents, including news, weather, games, and fortune tellings, and videos can be used on an unlimited basis for 380 yen per month (tax excluded).

According to the press release of United, they will collaborate for further branding of Angry Birds series in Japan and keep the consistent efforts to create the new entertainment.

Toeicl Hero---J-RPG which trains English listening ability

The Japanese English ability is still hopeless. Though we study English for six years in school days, it does not improve at all. This iOS apps may improve this situation to some extent.

Toeicl Hero is English listening e-learning apps of the nostalgic J-RPG style. It reminds of J-RPG of NES era such as Dragon Quest and Final Fantasy. We operate a businessman ordered improvement of the English ability from the company and, fight against monsters by listening various English words and English example sentences.

When we happen to meet monsters, the battle mode such as these unfolds, and the sound of words or example sentences by the native speaker is played. When we answer it correctly, we can attack monsters.

The superior point of this game is very fun as J-RPG. We can listen many English words and example sentences by playing a game naturally. This is right gamification of the English learning.

However, we happen to meet strong boss monsters and may be murdered by them simply because this is a game. This feeling of strain is fun, too. When I play this, I remember the time of the primary schoolchild. I think that this is suitable for not only business people but also children.

Local super hero of Akita Prefecture cooperates with Acer's tablet

Do you remember Local super hero of Akita Prefecture  "Chōjin Neiger(超神ネイガー: Super-God Neiger)" who plant rice, and became the topic in Twitter last year?

See Also:
Local super hero plants rice and scatters popularity on the Internet

He cooperated with companies and groups only in Akita until now, but began the advertising of Acer's tablet "Iconia A1-830"  suddenly. This is the first time that he cooperates with a company except Akita Prefecture. In the first place Acer is a Taiwanese company! :)

Iconia A1-830 is a tablet optimized by e-book service, and most suitable to read e-comics in particular. This cooperates with Japanese e-book service eBookJapan and is called by a nickname called "Mangaroid" in Japan. Comics version of Chōjin Neiger are sold in eBookJapan.

Chōjin Neiger advertises A1-830 and eBookJapan on a funny action video. You may not understand this video. It's natural. Because he speaks a dialect of Akita, even Japanese people except citizens of Akita cannot understand :D

[From Finland to Japan] Supercell starts advertising Clash of Clans on Japanese TV

Supercell advertised Clash of Clans in Shibuya,Tokyo in April.

See Also:
Supercell attacks in Shibuya

They attack Japanese TV, too. They produced an original TV commercials in Japan and broadcast them from June 1.

In Japan, TV commercials are still important ad tools and many Japanese mobile games utilize it. When they get about 1~5 million users, they broadcast  TV commercials, and they get more users triggered by it. King is the first foreign mobile game company in Japan that is launching a TV commercials.


The new version that is broadcasted now

Gouta Watanabe of the actor appears for tClash of Clans' first two TV commercials. He plays with characters reproduced in full 3DCG.

Supercell performs further advertisements in Japan from now on. They develop a large-scale advertisements at Yamanote Line, Seibu Railway and around Osaka Umeda Station from June ~ July.

[From Finland to Japan] Rovio uses the unique technique for the Japanese in Angry Birds Epic

Unfortunately Angry Birds has not yet become popular in Japan. It gradually spreads among Japanese players, but has not yet led to a big hit. Therefore Rovio Japan started original development only in Japan for the Japanese players acquisition in Angry Birds Epic.

At first they opened an official site of Angry Birds Epic of the Japanese version. The summaries of Angry Birds Epic are explained in Japanese in detail here. Japanese is natural, and there are not mistakes and the unnaturalness that overseas games have.

Furthermore, they appeal to Japanese players to pre-registration here. Special item "Ronin" is presented to players who pre-registered. This is general technique in the Japanese mobile/social game industry. Now, it is not unusual for tens of thousands of players to gather at a stage of the pre-registration.

According to the email from Rovio Japan staff, they carry out a pre-registration event only for Japan to have more players play Angry Birds Epic in Japan which is the main market of the RPG. Special item "Ronin" is the upgrading item which is available for the main character Red, and The designer of head office in Finland imagined samurai and designed it. It is Kabuto(兜: helmet of Japanese armor) definitely.

By the way, "Ronin"(浪人) means a samurai with no lord or master in Japanese. And, it means the people who fails the exam now :D
I think Kabuto for simple is better.