GngHo broadcasts TVCM of Puzzle & Dragons in the U.S.

TVCM is still effective in advertising of mobile games in Japan. GungHo brought this technique into the United States. They broadcast TVCM of their popular mobile game Puzzle & Dragons in the United States. The main actor is Colton Haynes!


Puzzle & Dragons passes 50 million downloading now, but unfortunately the popularity in the market except Japan is not sweet. The number of the downloading in the North America is only 7 million, but on the other hand, it is 38 million downloading in Japan. I do not need to say about the European market :P They aim at getting North American players more by this TVCM.

Level-5 and Dentsu establish a joint company and sell Yo-Kai Watch in a global market

Japanese game company Level-5 and advertising agency Dentsu established joint company "LEVEL-5 abby Inc." to sell Level-5's contents to the global market. Their first work is to sell Yo-Kai Watch in the United States. Company location is California Santa Monica, CEO is Akihiro Hino(He is also CEO of LEVEL-5), as for the stocks constitution, Level-5 is 51% and Dentsu 49%.

 "abby" is a compound coined word. "a" comes from "all" and "anything", and "bby" comes from "hobby". They wrestle the global market using the cross-media strategy that LEVEL-5 is good at. In the beginning, They develop Yo-Kai Watch, Little Battlers Experience, and Snack World(Their latest project) in various forms such as the anime, toys, comics, music, and the show in the Western countries.

In addition, they begin broadcast of the anime series of Yo-Kai Watch on October 5 in Disney XD.

In this anime, all the texts become the alphabet notation, american voice actors perform and the names of some characters are changed to the English name. For example, Keita Amano of the leading role becomes "Nathan Adams". Following this, they start broadcast of anime on October 10 in Canada, publish the Manga series from VIZ Media on November 3, release games for Nintendo 3DS on November 6, and release toys from Hasbro on Winter of 2016. They push forward projects steadily for a holiday season.

You can take selfie with the drink vending machine

Print -Club, the photobooth which can take  cute selfie photo stickers is popular among school girls. If drink vending machines have this function? Drink company Kirin Beverage provides digital signage drink vending machine with selfie function in major cities in Japan from this month.

When the clientage buys drinks from this vending machine, they can take selfie with a camera attached it. A frame such as Print -Club is added to selfie, and clientage can receive selfie from an account of messaging application LINE.

This function was realized by utilization of the API "LINE business connect" that LINE provided for companies. In addition, Intel processor is put on this vending machine because LINE cooperates with Intel in innovation. Furthermore, this vending machine has other functions of advid, disaster information, English, and Korean support.

Pen type toy capturing colors

Toy company TakaraTomy released the digital doodle pen "Color Catch Pen" which captured colors of various things. It does not look for colors from a palette and takes colors from the things. This has a color sensor that distinguishes 24 colors, and for example, the LED light which a pen has changes in red when children push a sensor to an apple. In addition, this has a speaker, and when children captured colors, it inform it in a voice in this way "This is red, a color of the apples". Furthermore, children can do drawing using a tablet, application, and the captured colors. It is released for 3,800 yen, and the application is free.

Safe 3D printing pen using the light

The 3D printer is the hot topic in Japan and the fans of 3D printing pen are increasing, too. Therefore toy company Mega House releases the 3D printing pen "3D Dream Arts Pen" that children are usable safely in November. This is comprised of the pen that resin was set, "magical light" that using the visible ray LED, and the design sheet which various patterns were drawn on. When users draw lines along the illustration of the design sheet and irradiate magical light in it for one minute, resin stiffens. Because it does not generate heat and does not use ultraviolet rays, children can use it willingly. It has eight kinds of color variations and is one 1,450 yen.