Collaboration of Disney and LINE GAME is a great success

I wrote about tie-up of LINE and Disney Japan before.

See Also:
Disney Japan cooperates with LINE for the appeal of Japan-limited goods

It gained a great success. Their game "LINE:Disney TSUM TSUM" broke through 1M downloading from release on the fourth day and broke through 4M downloading two weeks after. This is a number only in Japanese market. They will get more users in the global market.

The motif of this game is a stuffed toy called TSUM TSUM. This is sold only in Disney store in Japan, and the game serves as the advertising of the stuffed toy. Therefore the cute movie of the stuffed toy is played before a game begins.

LINE:Disney TSUM TSUM is simple One-stroke puzzle game. We choose the same kind from TSUM TSUM which piled up, and connect them. It becomes the high score when we connect more TSUM TSUM. However, it is difficult. Because it is a stuffed toy, TSUM TSUM has physical behavior. TSUM TSUM collapses and bounds. It is really difficult!

However, TSUM TSUM is very cute and we earn coins and buy them. This is a game having high completeness. I think that it succeed further as Product Placement.

The next life of a social game closed down

Japan's brilliantservice performs an interesting trial with data of their social game. They provided social card battle game "JEWEL SAVIOR" in Japanese mobile social game platforms, but unfortunately they shut it down on July 31, 2013. Usually, social games as contents are the end in it. However, they decided to utilize the data of the game effectively, and showed character illustrations more than 300 and scenario texts more than 800 as freeware.

These copyrights belong to them, but these are available to anyone freely(wrongful conduct and obscene expression are excluded). The commercial use is possible, too.

According to them, JEWEL SAVIOR was the game that attached great importance to an illustration and the story of the character. They did not want to waste this and wanted to leave this in some kind of forms. Furthermore, because many artists were engaged in this, they repaid it and wanted to share result with many people.

This is new inflection technique of contents. Now, many unlucky social games disappear at the side of popular social game. They are forgotten sometime soon by users. It is a good idea to utilize these resources effectively.

Nameko cooperated with a Taiwanese fashion brand

Character of Japanese mobile game "Nameko" from Nameko Saibai Kit(Mushroom Garden) is extreme popularity in Taiwan.

See Also:
I'm envious of a Taiwanese!: Japanese smartphone apps character Nameko multiplies in Taiwan

Now, Nameko is more popular in Taiwan than Japan. They made collaboration with the Taiwanese fashion brand Remix.

Remix is a street-style casual fashion brand  in Taipei City and popular with Taiwanese youths. According to Nameko official site Namepara, many fans made a long line at the front of shop in release day.

Nameko items are cool and cute. However, unfortunately these overseas mail orders are not performed. In other words, these are sold only in Taiwan. I'm envious of a Taiwanese!

Other photos are here

Japanese romance sim becomes the cosmetics

Japan's Cybird released a hand cream of their romance sim "Cinderella in midnight".

"Cinderella in midnight" is romance sim for women provided in Japanese mobile social game platforms, iOS and Android, and their newest mobile novel game. Player chooses the character whom they want to capture and can go on reading a story.


This hand cream is a tie-up product with e- commerce site Netprice. The price is 1,690yen(about 16.5USD).

http://www.netprice.co.jp/netprice/library/goods/672752/

It may be slightly more expensive than common hand cream. However, an special story is attached to this as a privilege. Players can read this story with using the hand cream. This is one of the tie-up examples of virtual goods and real product. However, the example with women's cosmetics and romance sim is rare.

LINE attracted donations for Philippines of $570,000 by charity sticker

Before, I wrote that LINE sold charity sticker for typhoon damage of Philippines.

See Also:
LINE sells a charity sticker for typhoon damage of Philippines

They remitted a donation to the Philippine Red Cross this month. The total sum was 58,773,190yen(about 570,000USD).

LINE sold donation sticker for 100yen(0.99USD) from November 15, 2013 - December 31, and contributed the total amount that deducted a settlement fee of AppStore and Google Play from sales. Ryo Morikawa of the LINE CEO met Philippines Ambassador Manuel López and told donation sticker to him.