DeNA purchases the Yokohama stadium

This is not known very well abroad, but Japanese main mobile game company DeNA has a professional baseball team called "Yokohama DeNA Bay-Stars". They are pro-baseball teams based in Yokohama which is capital city of Kanagawa Pref. located next to Tokyo. DeNA established a subsidiary in December, 2011 to run them and entered the pro-baseball league in earnest from 2012. Thereafter, they carry out tie-ups using  social games/mobile games, and make efforts in the acquisition of fans. hey succeed, they called out 1,810,000 fans in the games of this season.

And they purchase the Yokohama stadium which is home ground of Yokohama DeNA Bay-Stars by take-over bid. It is that the purpose of their purchase unifies a team and the management of the stadium and performs capital spending and business administration quickly. The purchase total sum is 9,840 million yen.

LINE and SEGA Games become a marketing partner in game business

LINE and SEGA Games announced that they did collaborative efforts as a marketing partner in game business. They utilize each other's business results and contribute mobile games in LINE'S game platform LINE GAME from now on. In the beginning, they started the pre-registration acceptance of the first co-operation game "Fortisia SEGA×LINE".

Fortisia SEGA×LINE is the fantasy action RPG that four players form a party, cooperate and play. It's a high-end game to have real-time chat function, avatar function, and full 3D graphic. They release this in the end of this year.

Monster Strike's anime passed 10M view in about 1 month

I wrote it about Anime of the popular mobile game Monster Strike two weeks ago. It is peak form now.

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Anime of the popular mobile game Monster Strike passed 5M view in 15days

mixi announced that the world total view number of the anime series of Monster Strike passed 10 million on November 14. They accomplished this in about one month from the launch of the anime. This is exceptional in Japanese Web animes. Of course the factor of the success is a multi-language support. They support 11 languages(Japanese, English, Chinese, Korean, French, German, Spanish, Portuguese) in this, and opened official Youtube channels every each languages. In addition, they localize every each country in the game. This is interesting as cross-media approach example of the mobile games.

Mobile game developer gumi also join in VR business

Now, Japanese VR market may be "bubble" boom. Mobile game companies enter VR in sequence.

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GREE entered the VR business and established GREE VR Studio
Mobile game company Colopl established the subsidiary which produce VR panorama video

Next is gumi. They establish subsidiary "Tokyo VR Startups" in December to support VR startups. Tokyo VR Startups does not develop VR contents, but contributes funds and working space to the VR startups. In other words, they are incubator. The incubator specialized in VR is the first among Japan. The company profiles are these.

Company name: Tokyo VR Startups
Address: 1-2, Nihonbashi Hakozaki-cho, Chuo-ku, Tokyo, Japan
Establishment date: December 1, 2015
Capital: 17,500,000 yen
CEO: Hironao Kunimitsu
Business: Support of the startup performing the product development that utilized a VR technology
Share-holding: gumi 100%

Clothes for the general sale made with 3D printer "3D Normcocre"

Apparel item production service STARted made clothes for the general sale made with 3D printer "3D Normcocre" with industrial designer Masaharu Ono and researcher Taisuke Oshima of the Tokyo University. This is clothes of Auxetic Materials which users can wear as everyday wear.

They studied procedures to join 3D printed objects, seamed cloth and plastic together, and comfort. They will offer various 3D print fashions based on know-how of 3D Normcocre in future. In the beginning, they start a mass production and the sale of 3D printer clothes in 2016.