2.26.2013

Messaging apps war: CyberAgent released messaging apps for teen girls "DECOLINK"

The messaging apps war in Japan becomes more intense. CyberAgent released messaging apps for girls of the teenager "DECOLINK".


"DECOLINK" is free messaging apps for smartphones that can exchange messages to up to 100 people at the same time.






DECOLINK provides all 10,000 kinds of decoration stamps in free of charge. they are very cute and teen girls seem to like them. Characters of the social game of CyberAgent are included in them, too.

LINE proved that the stamps of the messaging apps attracted a users. Therefore a lot of other messaging apps(Kakao Talk, DeNA's comm etc...) makes efforts in a stamps. However, the popular stamps exceeding characters of LINE does not readily come out. On the other hand, DECOLINK focus on only young girls. Will the tactics succeed?

2.25.2013

Tokyo game show 2013 is held in September 19-22 with many new elements

Japan's Computer Entertainment Supplier's Association and Nikkei BP announced Tokyo game show 2013 is held at Chiba Makuhari Messe in September 19-22. The theme of this year is "GAME continues evolving".

This time, they aim at the business event of the world high class. Therefore they strengthen each Asian local government office and game-related industrial cooperation with the group more and invite many powerful companies. Furthermore, they found the "Business startup corner" for the venture company and promote industrial activation.

And they offer a new element to general guests. At first, they enlarge a meeting place and aim at the cancellation of the congestion. And they add six display corners newly "Cyber Games Asia", "Cloud Gaming", "Dating Sim for Women(乙女ゲーム)", "Cos-Play", "Indies Game", "Game-related Movie".

One of the big problems that events of Japan have is foreign language support, but they challenge this. They will strengthen overseas promotion in future and perform the English support of the official video channel.

Japanese popular smartphone game "Puzzle & Dragons" holds a real event in April

The force of Japanese popular smartphone game "Puzzle & Dragons" is terrible. It broke through 9 million downloading just recently and became the social game to earn most in Japan now. Therefore, they holds fan thanksgiving event in the prism hall of the Tokyo Dome city on April 29.
Gungho, developer of Puzzle & Dragons thinks about the crossmedia of the social games like other companies. They sell the goods of game characters by this event. However, I think that it is difficult to participate in this event. Because there are too many fans of Puzzle & Dragons. The summary of the event is not yet announced, but event will be surely crowded very much.

In addition, Gungho opens the mail order site of Puzzle & Dragons goods "Pazz-Dra Ya(パズドラ屋)"on March 15. Teaser site is here.

2.24.2013

R.I.P. Kenji Eno; All iOS apps that he was engaged in are free of charge now

Japanese game designer and musician Kenji Eno passed away in February 20 at the age of 42. He died of heart failure, induced by high blood pressure. Japanese apps developer Route24 did the iOS apps that he composed BGM in free of charge for mourning.


newtonica
newtonica2
newtonica resort

These are the game apps that Route24 CEO Kenichi Nishi and Kenji Eno developed. First works "newtonica" was released in 2008. Because iPhone was just released in Japan at the time, this became the topic immediately.


These were 450 yen until now. Route24 wishes many people enjoy the works which Kenji Eno was engaged in.

GREE propels the character business of their social games

To be frank, the growth of the social game market is slowing down in Japan.   Therefore GREE advances for the next step. Clinoppe is the cute pet game which GREE developed, and they make this an TV anime.




Clinoppe is a social game that bring up small mysterious creature "Clinoppe" that discovered in the Indian mountain. It is popular with women of 20-30 generations. This TV anime expresses the daily life of a young woman of the office worker and  Clinoppe. It adds original elements to it while assuming a social game a subject.

In addition, the subsidiary GREE entertainment products of GREE release goods of Clinoppe.
They sell 32 kinds of Clinoppe goods from next month and develop a prize at a game arcade. Goods site is here.

This business is already classic in Japan. It is Nameko Saibai Kit series and LINE recently to hold profit below it most. And characters of a round shape are popular in Japan. I think that the goods of Clinoppe may become popular.