LINE's mobile virtual world LINE Play starts the tie-up with the companies

Mobile virtual world of Japanese messaging apps LINE "LINE Play" starts the tie-up with the companies and brands. At first Coca-Cola Japan, Lawson, Taisho Pharmaceutical and Panasonic participate in this.

They show their own rooms and offer brand virtual goods for LINE users. At first it is necessary to make friends with their official character. Then users become able to play Gacha in their rooms, and got interior items and fashion items at random.

Of course NHN Japan make efforts in the tie-up with companies like LINE stamp(sticker) in LINE Play. They begin the support for companies at once.

KONAMI brings a social game into the game arcade

"Dragon Collection" is one of the popular social games of KONAMI having 7.5M users. They bring it into the game arcade. They released an arcade game "Doragon Collection: Ambition of the green pepper group（ドラゴンコレクション シシトウ団の野望）".

This is a card battle game to be able to play at a game arcade. Because this is an arcade game machine, players can get the real card which own name was listed in. Players can use them for a next play, collect them and can play as a trading card game.

"Doragon Collection: Ambition of the green pepper group" is a card battle game like social game Doragon Collection. However, it has a lot of monsters which there are not in Doragon Collection.

QR cord cards are listed in cards. When players scan this by mobile, they can get these monsters in Doragon Collection. In other words these two games link through cards. KONAMI assumes the play by parent and child in this. Children play "Doragon Collection: Ambition of the green pepper group" at a game arcade, and parents play "Doragon Collection" in mobile. Such Japanese families may appear from now on.

DeNA released a social music player "Groovy"

DeNA aims at the chance except the social game. This is music. They released a social music player for smartphones "Groovy".

Groovy connects users by a music interest graph. Users can listen to music free for 45 seconds. A paid play ticket is necessary to listen full version of music, However, users can get it as a privilege by inviting friends to Groovy. As an interesting function as the music player, Groovy has a function of display lyrics. 39 Japanese labels participate in Groovy, and the number of the sold music exceeds 1 million now. This is very rare in the Japanese music industry. Because the right of the Japanese music industry is complicated, and the labels dislike Internet! :D

Groovy is only Android version now. However, of course DeNA is going to release the iOS version.

Sports mobile social game platform "mobcast" broke through 3M users

In this week, Japanese sports mobile social game platform "mobcast" broke through 3M users.

mobcast is mobile Social Networking Service specialized in the sports that opened in February, 2010. At first, they provided social games of soccer and baseball which developed in themself, and sports news. However, they became the open platform in November, 2012. Now, various sports social games such as baseball, soccer, horse racing and fishing are provided by third parties.

According to them, users suddenly increased this month. Because there were a lot of sporting events in this month such as WBC, the arrival of the Japanese professional baseball season, the soccer J League start. The reality world links with Social Networking Service! :) They renewed it recently to strengthen service as the sports media.

NTT DoCoMo brings a mobile game platform into China

Japanese mobile company NTT DoCoMo brought game platform "d game" into the mobile market of China Mobile Communications Corporation.

d game is a NTT DoCoMo's mobile game platform, and started in Japan in December 13, 2012. Many third parties such as Bandai Namco, KONAMI, SEGA, Square Enix, TAITO, TECMO KOEI provide various mobile social games here. NTT DoCoMo brought this platform into China entirely. D2C China, doing advertisement and marketing business in China is in charge of the localization. In addition, not only the game apps but also the wall paper for mobiles are offered in China. The contents offered at the time of release are 20 kinds, but of course they increase from now on.