8.10.2014

Nameko cooperates with a convenience store in Hong Kong

Japanese mobile game superstar Nameko makes efforts in the advance to the neighborhood Asia area more. They are already popular in Taiwan and aim at Hong Kong next to there.

See Also:
Nameko cooperated with a Taiwanese fashion brand
Nameko multiplies in Hong Kong

Now, they cooperate with convenience store Circle K in Hong Kong. There are no such cute shops even in Japan. I am envious of Hong Kongers!










More photos are here > Nameko official site "Name-Para ~Nameko Paradise~" (Chinese)

Nameko and Circle K do the tie-up using Hong Kong original goods "Nameko comical pens". When customers do shopping more than the 20HK dollar in Circle K, they can get Nameko sticker. And when they collect Nameko stickers 12 pieces, they can get one kind among six kinds of Nameko comical pens. This is not sold in Japan, and is Hong Kong original limited goods made for this tie-up.

The details of the tie-up is here (Chinese).

Circle K sells a lot of Nameko goods like Japan to this. Furthermore, for the advertising of this, they decorate a wall surface of Kowloon Tong Station and Causeway Bay Station cutely. This has not been yet carried out in Japan, too.




Beeworks, the developer of Nameko is interested in mainland China, Korea and Southeast Asia. They already open Nameko web shop for Korean users and open a popup shop in Dongdaemun Design Plaza in Seoul now.

See Also:
Japanese mobile game Superstar Nameko goes into Korea

Info of popup shop in Dongdaemun Design Plaza(Korean).


8.07.2014

Unity obeys a Japanese way and exhibit to Comic Market

In overseas offices of UnityUnity Japan performs activity localized most. They release Japanese style "moe(萌え)" personification character Unity-Chan(ユニティちゃん) and show her data to developers.

See Also:
Everything becomes cutey in Japan. Even if it is Unity

They exhibit to Comic Market(Comiket) to raise her popularity more.


Comiket is the world's largest dōjinshi(同人誌: self-published comic books) fair and sacred place of Otaku. Manga, Anime, games... etc, Otaku of every genre gather here (Wikipedia).
Unity Japan sells various goods of Unity-Chan here. Lineups are...
  • Music CD
  • Dance motion for 3D models
  • Art book "UNITY-CHAN! OFFICIAL ART LOG 2"


In addition, dance motion video of Unity-Chan is shown in their booth and ad round fans of Unity-Chan are distributed to visitors for free.


Comiket 86 is held in Tokyo Big Sight until in August 15 - 17. However, please be careful. This is not comfortable otaku event. This is a battlefield of otaku.

Ingress players of Hiroshima prayed for peace and drew paper crane on the map

August 6 is the memorial day when an A-bomb was dropped on Japan's Hiroshima. A ceremony is held every year in Hiroshima Peace Memorial Park on this day, and a lot of cranes of the origami "Orizuru" are displayed there.


Orizuru - paper crane of origami - is one of the general works of the origami, but It is often used as an item of the recovery from a disease and an injuries, the revival from disasters and the pray for peace. For example, there is a case that classmates make and give Senbazuru(千羽鶴: 1,000 paper crane of origami) for the friend who suffered from a serious disease.


Therefore Ingress players of Hiroshima flashed for an interesting idea. Ingress is mobile geolocation game of Google and players are divided into two camp and scramble for portals on a real map. When players tie neighboring portals in lines, they become the aspect. Players of Hiroshima paid attention to this. Because they connected portals well around the Hiroshima Peace Memorial Park, they became the shape of huge orizuru.


This has two important points. Ingress is usable as not only the game but also an art tool. And It's the wonderful art that two camp fighting against each other cooperate and made. It is right good for peace.

You can watch their Orizuru facture here (Japanese).

7.31.2014

Virtual diorama using AR expresses time

I wrote it about AR promotion of the Japanese national treasure anime Doraemon the other day.

See Also:
Best AR promotion ever! 3D Doraemon appears from a drawing for coloring

This is one of them, too.

This is the caramel candy which confectionery company Glico sells. Caramel candy are in the lower box and freebie is in the upper box.


freebies of this package is cute figures of Doraemon. Five kinds of figures are in the box at random.

However, the figure is not important in these freebies. Such AR marker is drawn on the box and we can watch a virtual diorama by this.

At first I downloaded AR application from the Glico's website. And I tap a box of Doraemon who is on the left side and scan AR marker with a camera.

Then scenery appeared around figure!

Furthermore, surprisingly this virtual diorama has a sound and animations. The cry of cicadas sounds(It's a Japanese summer feature), and the ball of the baseball flies.


In addition, this can express the time. Crows call in dusk, and a shooting star appears at night. It's very tasteful and right a "future diorama".

The AR application is free and we can download AR marker here. However, Unfortunately the application is released only in Japanese App Store and Google Play. You must get those Japanese accounts somehow or other!

7.29.2014

Best AR promotion ever! 3D Doraemon appears from a drawing for coloring

In August, 3DCG movie of the Japanese national treasure anime Doraemon is shown.


Therefore promotion of this are performed in every place now in Japan. In them, the tie-up of the  confectionery company Glico is really cool!




Now, such a corner is established to Japanese supermarkets. All these are products of Glico, and characters of Doraemon are drawn on the packages.

I bought these first of all.

The mount in the product is a drawing for coloring. After having eaten a snack, the clientage can enjoy a drawing for coloring of Doraemon.

I painted Doraemon by a normal color first of all. As an accent, I reddened his cheeks.

Next, I downloaded augmented reality(AR) application in Glico's web site and scanned this drawing for coloring with a camera of iPhone.

Then countdown begins on a screen...

Yeah! Doraemon became 3D! The coating irregularity of the felt pen and his red cheeks are reproduced as texture.

I can watch him nearer if I bring a camera close.


Besides, he moves cutely! It is very smooth. Doraemon show the "Pass Loop" and creating a handy escape passage on brick walls.

Well, let's try the slightly funny paint.

Doraemon ride his time travel machine. I drew lines on his body and made him Toranomon.



Hello, I'm Toranomon




Unfortunately his ear was not reproduced, but the lines are reproduced properly. Doraemon and his time travel machine floats on a drawing for coloring and quake. Crooked clocks expressing different dimension space around him appear.

This augmented reality promotion is really cute and cool. Even if a supermarket near you does not have snacks of Glico, you can download drawings for coloring here. However, Unfortunately the application is released only in Japanese App Store and Google Play. You must get those Japanese accounts somehow or other!