IoT lure with sensor

"I want to fish a lot more fish!" It is a common wish of people who interested in fishing. This IoT lure may make it happen. Smart Lure, the startup that provides information service for anglers has developed IoT lure "Smart lure α" and conducting field demonstration experiments outdoors now.

This is a prototype which made the shape and weight almost the same as the commercial lure, but it can measure acceleration, temperature, illuminance, etc. by built-in sensor in the test in natural lake and experimental tank. And, it cite the results of data conversion of detailed movement of lure which could not be confirmed without special equipment such as high speed camera in the past.
General purpose parts that can procure and manufacture at low cost are used for the sensor modules mounted on them. Using them, they developed the sensors themselves. They are preparing to release this in 2019 and are already consulting with several lure makers.
In addition, they raised 40 million yen in seed rounds in September in order to further accelerate development.