DESIGN FESTA vol.30

Yesterday, I went to "DESIGN FESTA! vol.30".

DIGITAL CONTENT EXPO 2009

I went to "DIGITAL CONTENT EXPO 2009" the day before yesterday.

"DIGITAL CONTENT EXPO 2009" is festival that digital art and digital technologies once in the year.

There were a lot of works of "3D stereoscopic vision" and "AR(Augmented Reality)" this year.

These are my favorite showpiece video.

Please enjoy it!

Avatar

"Tokyo International Film Festival (TIFF)" is started on October 17 in Roppongi, Tokyo.

TIFF
http://www.tiff-jp.net/en/

I attended at this event by press and appreciated a footage movie of "Avatar" (James Cameron's new works).












3D glasses


This is the first time that the movie which is not completed is exhibited at TIFF.

However, the footage movie was awesome!

I can only say "beautiful"

Nature such as a tropical rain forest based on "blue" was particularly beautiful.

I want to watch I MAX 3D version.

A diary after a long absence

I write a diary after a long absence.

These past 1 month were really busy. （and busy now）

At first, game developers conference "CEDEC2009" was held in Yokohama. Japan.

At the same time, advertisement companys trade fair "ad:tech" was held in Tokyo, too.

Then, virtual world and social media event "Engage! Expo" was held in San Jose. CA. USA on September 23 and 24.

Furthermore, the immediate back, IT / technology trade fair "CEATEC JAPAN" was held in Makuhari. Chiba.

There are too many a lot of events, and I cannot write an article!

But I upload a diary little by little from now on.


First of all,　A show of Rob zombie is held today in Odaiba. Tokyo.

3Di Immersive Banner", the latest and the world’s first technology for Internet advertising that realizes virtual experiences by banner ads on website

3Di Inc., which develops and offers 3D Internet solutions (Head office: Shibuya-ku, Tokyo; Representative Director and CEO: Satoshi Koike. Hereinafter referred to as 3Di.), has developed 3Di Immersive Banner, the latest and the world’ first Internet advertising technology that can display and operate 3D virtual worlds in banner advertisements on websites.

With the 3Di Immersive Banner, advertisers can expect improvement of click through rate, conversion rate, and duration of visitor time of banner advertisements on websites. This rich media advertisement product can provide immersive 3D experiences in 3D worlds inside of banner advertisements by using the latest 3D Internet technology.

With this 3Di Immersive Banner, conventional banner advertisements can be drastically transformed from mere attention-getting advertising spaces into attractive, immersive, and unprecedented 3D advertisements where customers can virtually experience products and services by just clicking the 3D banners. By incorporating 3D virtual worlds in traditional banner advertisement spaces, where Flash and images have conventionally been incorporated, traditional plain banner advertisements can be revived as 3D virtual shops and show rooms where customers can freely tour around as they do in the real world. Users can also obtain product and service information in the 3D virtual banner advertisement spaces, promoting prompt product and service purchases in the virtual worlds.

3Di Immersive Banner aims to improve ROI (return on investment) for banner advertisements and achieve improved conversion rate, for instance, by allowing time-limited virtual events to be held at the same time as time-limited EC sales promotions. 3Di Immersive Banner can also be used as a virtual model room for real estate sales. In addition, for education-related businesses, virtual sales persons in the virtual banner ads can lead potential customers to experience virtual lessons in the banner ad spaces.

[Effects of 3Di Immersive Banner as advertisement]

■Experience: In the 3D virtual worlds, users can experience products and services through their avatars in the same way as they do in the real world.

■Immersive Media: through avatars, the alter egos of users, users can be deeply drawn into the 3D virtual worlds on the banner ads.

■Social Advertising: Social targeting (sharing of experiences with friends) and social interactions through avatars can be realized in conjunction with other social media.