Hello Kitty came in to LINE's virtual world LINE Play!

KAWAII!!

Mobile virtual world of Japanese messaging apps LINE "LINE Play" started the tie-up with characters at last. The first is Hello Kitty.
LINE Play tie-up with companies and artists until now.

See Also:
LINE's mobile virtual world LINE Play starts the tie-up with the companies
Tie-up avatar of LINE Play succeeds; They started the collaboration with artists

The tie-up with characters is similar to them. However, anyway it's cute! We can meet Hello Kitty through own's avatar.

Furthermore, we can play in her room, play Gacha and get various Hello Kitty virtual goods.

I think that this attracts a lot of LINE users and helps global expansion of LINE Play. Because Hello Kitty is in the whole world.

Square Enix established a development studio in Indonesia

Square Enix Holdings Co., Ltd. established a development studio PT. SQUARE ENIX SMILEWORKS in Surabaya, Indonesia.

SQUARE ENIX SMILEWORKS is the first Southeastern Asian subsidiary of Square Enix. They have already performed administration and the artwork drawing of social games of the Square Enix group.

In addition, they developed the mini-game of 2D virtual world Nicotto Town which a Smile Labo, one of the subsidiaries of Square Enix ran. They develop the new network game from now on. As the part, they are going to release an Indonesian version of Nicotto Town.

Many people miss this, but this is big news. Nicotto Town is the well-established virtual world of Japan. The number of the users are one-tenth of Ameba Pigg, but They open earlier than Ameba Pigg and continue service solidly more than 4 years. Japanese Virtual world have not succeeded until now any place other than Japan. Because virtual goods business was not established(purchasing will of Japanese virtual goods and the virtual currency is crazy!). However, a market and users of rising nations evolve every day. Probably SQUARE ENIX expect for it.

Because MacPro was too cool, the Japanese played with this

On June 10, Apple announced new Mac Pro in WWDC.

Because the form was too cool, many Japanese played with this. These are those parts.

Many Japanese associated foods to see MacPro somehow. They were called midnight foods terrorism because holding time of WWDC is the midnight in Japan time.

Of course there are the works except the foods, too. Such the fan art continue still increasing.

Source:
http://togetter.com/li/516991

New quarrel of social game in Japan: Social game developer gloops brought an action against Grani

I wrote suit confrontation of Japanese social game developer Grani and gumi before.

See Also:
Another social game quarrel in Japan: Grani warned gumi in an intellectual property theft

Grani appealed for gumi in an intellectual property theft. However, gloops appealed for Grani in an intellectual property theft this time.

gloops is one of the representative social game developer in Japan. They contribute various social games to platform such as Mobage, mixi, Ameba, Hangame, iOS, Facebook.
According to the press release of gloops, game system, direction and images look of Grani's social RPG "Shingoku no Valhalla Gate(神獄のヴァルハラゲート)" just resembles gloops' social games "Dairenkei!! Odin Battle(大連携!!オーディンバトル)" and "Daisenran!! Battle of Records of the Three Kingdoms(大戦乱!!三国志バトル)" closely very much.

An important point of this suit is that Grani CEO Mr.Tani was a former project manager of gloops. Mr.Tani was a project manager and a director of "Dairenkei!! Odin Battle" and "Daisenran!! Battle of Records of the Three Kingdoms". He resigned from gloops in September, 2012 and established Grani afterwards. And they released "Shingoku no Valhalla Gate" on January 25, this year.

When I compile their claim, Grani imitated the social game of gloops, and gumi imitated the social game of Grani. It's a three‐cornered battle. Whose property is the idea of the game? Person? or company? The Tech industry has intense movement of talented people. This suit will produce new arguments in the Tech industry of Japan.

Japanese game company Index is raided on the suspicion of window-dressing

Japanese public broadcasting NHK reported shocking news this morning. According to it, a compulsory investigation into Japanese game company Index was conducted due to their reverse fraudulent accounting. Index announced the press release and accepted a raid.

Index is one of the Japanese famous game companies. They are parent companies of game brand Atlus and known for the mobile social game recently. However, unfortunately their recent achievements were bad.

They deny a fact of the window-dressing. According to them, the release schedule of latest games is not changed.