10.18.2013

I'm envious of a Taiwanese!: Japanese smartphone apps character Nameko multiplies in Taiwan


The mobile game character which is the most popular in Japan is Nameko from Nameko Saibai Kit(Mushroom Garden) series. However, they are popular in not only Japan but also Taiwan. The Seven-Eleven Taiwan branch office of the convenience store sells Nameko products of the Taiwanese original products. Of course this is official. They put it together in a Halloween season, and the tie-up of their mascot character Open! and Nameko reaches, too. Kawaii!

via http://www.openopen.com.tw/event1/13open/13opennamepara.html


We can check the Taiwanese Seven-Eleven here(article is Chinese). According to the rumor, Nameko is more popular than Japan in Taiwan. The downloading rate of the Nameko Saibai Kit series in the population is higher than Japan. And Taiwan's original Nameko events are held. The Taiwanese local railroad operates even Nameko train! My Taiwanese friend said, "Angry Birds? I already got tired of it. Nameko is Best!"


I am envious of a Taiwanese. I want to go to Taiwan to buy Taiwanese goods of Nameko.

Japanese popular mobile game "Puzzle & Dragons" attacks the U.K.


Japanese game company GungHo released "Puzzle & Dragons" in British App Store. It is an overseas advance of the 4th country.

Puzzle & Dragons is popular in Japan in the present that passed from release more than one year. It has 20 million users in Japan, commercials are broadcasted every day in TV, a Nintendo 3DS version is released in December, the comics development was decided.

On the other hand, it is not outstanding very much abroad. It just got 1 million users in North America. They want to add to the presence in foreign countries. Probably the purchase of Supercell is this part, too.


Disney Japan cooperates with LINE for the appeal of Japan-limited goods



Now, you must cooperate with LINE if you want to get popularity in Japan. Disney Japan announced that they cooperated with LINE for the appeal of Japan-limited goods.

Disney Japan starts sale of Japanese original products series "TSUM TSUM" from today.

"Tsumu" means "Pile up" in Japanese. Cute deformation!

LINE releases game apps for smartphones which reproduced this in this winter. Originally Disney Japan was active in virtual business. They cooperated with every virtual worlds and social games. Probably there will be more examples of virtual goods offered to the Japanese by the Disney Japan than the U.S. headquarter. In addition, They donated LINE stickers of many Disney characters. They go step further, and going to profit from the games.

Social Good: Social game for iOS which can contribute stationery to Cambodian children "Social Angel"


This is one of social good examples. The Japanese and Cambodian entrepreneurs released social game apps for iOS "Social Angel" which could contribute stationery to Cambodian children. Facebook page is here.


Social Angel is a fantasy card battle of the Japanese style. But there is no Gacha. On the other hand, players contribute art supplies and summon angel cards, and the contributions are contributed to Cambodian children. This can be called gamification of the contribution.



Cambodian children drew the illustration of cards. The kinds of cards are more than 200. Players can check the profile of children who drew an illustration from cards. Birthday, future dream, character, what kind of life do they usually live?

Japanese entrepreneur Hidetaka Nakamura and Cambodian entrepreneur Cleomora Momz planned this. They raise development funds in Japanese crowd funding platform Campfire, but The game development was completed before arriving at the aim amount of money. Cambodian engineers performed all development. We can watch photos of them and children in a page of Campfire.

Paul McCartney cooperates with LINE in promotion

Japanese messaging application LINE has about 260 million users. However, they still have areas of non-conquest. They are North America, Russia, Europe. Therefore they cooperated with Paul McCartney in promotion.



They opened a official account of Paul McCartney in regions of 20 countries. The countries are Japan, Taiwan, Hong Kong, Macao, Turkey, Thailand, Philippine, Vietnam, Mexico, Italy, US, Singapore, Indonesia, Malaysia, Spain, Germany, France, UK, Brazil, India and Russia. Furthermore, they offer the sticker of the comics taste of Paul McCartney for  users from October 29 ~ November 26. The design of stickers are 8 kinds, and these are available to users free for 180 days.

LINE released stickers of various artists and celebrities so far. However, this time is big name!