The new Doraemon movie uses two virtual worlds for promotion vol.2

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The new Doraemon movie uses two virtual worlds for promotion

What would CyberAgent which lost the promotion technique of the conventional Doraemon movie by LINE do? It's a "quest" in the social game.

CyberAgent runs town construction sim "Pigg World" for PCs. They carried out a quest to build the tree house of Doraemon.

The design of the tree house is related to the contents of the movie. They sold the items which came to be able to digest a quest easily.

Of course the Gacha system was utilized in it. Which items are very cute and have the power that a quest becomes easy.

 Furthermore, we cooked a lunch and the snacks which appeared for the movie and were able to behave to residents.

The tree house grew up steadily. And we got reward items whenever it grew up.

 Clothes...

 And various building decoration.

I think that this promotion technique is more effective than the sale of items. Because, what we experienced by ourself remains in the memory for a long time. The enforcement period of this quest was two weeks. During this period, fans of Doraemon and heavy user of Pigg World logged in every day(I'm one of those, too), and bought many items to clear a quest.

By the way, I watched a new movie of Doraemon and it was very fun! Unfortunately it is shown only in Japan...

The new Doraemon movie uses two virtual worlds for promotion

The new movie of Doraemon "Doraemon: Nobita and the Haunts of Evil" is shown from the end of this week. Doraemon is a Japanese SF manga/anime series created by Fujiko. F. Fujio. Doraemon is the cat type robot which came over from 22nd century. He is a baby-sitter robot and helps primary schoolchild Nobita with various gadgets. The anime is broadcasted on every Friday, and the movies are shown every year. "Doraemon: Nobita and the Haunts of Evil" is 34th movie.


In late years the Doraemon movie does promotion in various Social Networking Service. Particularly, Cyber Agent's virtual world "Ameba Pigg" sold virtual goods of this every year. However, Doraemon changed to other virtual world this year. This is "LINE PLAY". This vividly expresses the present conditions of the Japanese Social Networking Service. Anyway, LINE is a king.

LINE PLAY shows an official avatar and room of Doraemon movie now. It expresses the world of the movie and is very cute.

In addition, two kinds of Gacha(Item vending machine) are established there, and fashion items and furniture items for avatars are sold. The kinds are very abundant, and LINE users can buy them for a free virtual currency. To be frank, this is more conscientious than Ameba Pigg until last year. In there, all Doraemon items were charged.

By the way, I already got two Doraemon items in LINE PLAY. Of course I do not charge it.

On the other hand, Cyber Agent is not with no measures. I write it about their new Doraemon promotion later.

Shame on you: DeNA completely copied Clash of Clans

DeNA released a mobile social game of popular Manga/Anime "Attack on Titan".

https://ssl.mbga.jp/_game_pre_register?gid=12016412

It was a strategic simulation game using characters of Manga, and it surprised many people. These are screenshots.

Well, you would notice. This is a perfect copy of Supercell's "Clash of Clans". The explanation of the game system is not necessary. Because it is the same as Clash of Clans. If you are a player of Clash of Clans, you may play this even if you cannot understand Japanese. Of course DeNA does not conclude the licensing agreement with Supercell(The licensing agreement only for Attack on Titan).

I want to say to them, "Shame on you".

Japanese mobile game Superstar Nameko goes into Korea

I wrote that popular character Nameko of the Japanese smartphone games was popular in not only Japan but also Taiwan.

See Also:
Nameko cooperated with a Taiwanese fashion brand
I'm envious of a Taiwanese!: Japanese smartphone apps character Nameko multiplies in Taiwan

He goes into Korea. Beeworks, the developer of the Nameko series opened a Korean version of the official Nameko goods shop.

http://www.nameko.co.kr/shop/main/index.php

Korean people can buy official goods of Nameko from Korea. The original goods of the Korean version are included in them, because Korean is different from Japanese in a letter. Special calendar is presented as a privilege to users who bought them more than 10,000 won.

In addition, they cooperate with Korean companies, and the sale of localization goods for Korean starts. The work of Nameko collectors becomes hard! :)

Collaboration of Disney and LINE GAME is a great success

I wrote about tie-up of LINE and Disney Japan before.

See Also:
Disney Japan cooperates with LINE for the appeal of Japan-limited goods

It gained a great success. Their game "LINE:Disney TSUM TSUM" broke through 1M downloading from release on the fourth day and broke through 4M downloading two weeks after. This is a number only in Japanese market. They will get more users in the global market.

The motif of this game is a stuffed toy called TSUM TSUM. This is sold only in Disney store in Japan, and the game serves as the advertising of the stuffed toy. Therefore the cute movie of the stuffed toy is played before a game begins.

LINE:Disney TSUM TSUM is simple One-stroke puzzle game. We choose the same kind from TSUM TSUM which piled up, and connect them. It becomes the high score when we connect more TSUM TSUM. However, it is difficult. Because it is a stuffed toy, TSUM TSUM has physical behavior. TSUM TSUM collapses and bounds. It is really difficult!

However, TSUM TSUM is very cute and we earn coins and buy them. This is a game having high completeness. I think that it succeed further as Product Placement.