mixi's popular mobile game Monster Strike makes efforts in localization

mixi performed interesting localization measures this month in their popular mobile game Monster Strike.

At first, they started broadcast of its TV CM in Taiwan. Of course they appointed Taiwanese actors and actresses and were produced in Taiwan.





Furthermore, they started Taiwan's original tie-up with Sanrio.

Until March 3, Sanrio's character Gudetama(ぐでたま) -the character of dull slovenly egg- appears in the Monster Strike Taiwan version as an enemy. This is character born in Japan, but is more popular in Taiwan than Japan for some reason.

In this tie-up, players catch Gudetama, use it as material, and can evolve a monster. mixi and Sanrio drew new artwork for this tie-up.

On the other hand, original measures are performed in the Monster Strike Korean version. mixi added Korea's original character "Ju Mong(朱蒙)" on February 18.

Ju Mong is the great King who erected Goguryeo, the northernmost of the Three Kingdoms of Korea in B.C. 37. He is known as King with advanced martial arts skills such as archery(via wikipedia). Three-legged crow(三足烏) which is an important creature in the Korean mythology is drawn in these artwork. mixi will add original characters only for Korea in Monster Strike Korean version from now on. This is a good measure for differentiation.

This mobile battery looks delicious - SOSOGE！TAIYAKIKUN

Do you know Taiyaki, the Japanese fish-shaped cake? It may be said that it is the Japanese ver. waffle. The most common filling is red bean paste "Anko(餡こ)" that is made from sweetened azuki beans "Azuki（小豆)". However, various versions come up now and other common fillings may be custard, chocolate, cheese, sweet potato...etc... It is cheap and very delicious, even Aerosmith was absorbed in this.

NATURAL design from Nagoya-shi, Aichi released the mobile battery of the Taiyaki shape "SOSOGE! TAIYAKIKUN". It is sold for 5,940yen(about 50USD) in Amazon and Rakuten.

High efficiency lithium ion battery is carried in SOSOGE! TAIYAKIKUN and can charge a smartphone in macroscale of 6,000mAh. The USB connection terminal is attached, and supports both Android and iOS. The color of eyes changes by a residual quantity of the battery, and because a mouth is a hub, you may charge mobile for a sense of the fishing. This is the mobile battery which gets used to being fun just to put it by the side.

Specifications:
Size: 123mm×82mm×25mm
Weight: 135g
lithium ion battery: 6,000mAh
input: DC5V 1.0A(microUSB)
output: DC5V 1.3A(USB)

via: http://www.atpress.ne.jp/view/56966

Zombies drive away employees working overtime and promote Work–life balance

CAPCOM provides interesting service as promotion of their latest game Resident Evil: Revelations 2. This is supporting "No overtime work" -zombies dispatch campaign-.

In Japanese companies, there are few employees who do not work overtime. The overtime work becomes common in Japan and is the situation that it is far from realization of Work–life balance. Therefore CAPCOM dispatches zombies to the other companies, and surprise and drive away employees working overtime.

This service is free, but video where zombies attacked offices is shown on web later. This becomes the promotion for both of companies attacked by zombies and CAPCOM. If zombies attacked a working office? In the meantime, it will not be a working feeling anymore.

You can do dōjinshi fair play in The Elder Scrolls V: Skyrim

A certain Japanese game player made interesting MOD in The Elder Scrolls V: Skyrim. This is it.

They are a pipe chair and a simple long table. Even these are considerably funny, furthermore can add a posters to a long table.

This is a scene of dōjinshi fair(同人誌即売会) such as Comiket definitely! Dōjinshi is the Japanese term for self-published works, usually magazines, manga and novels. The fair where amateur creators buy and sell this are held in various parts in Japan(via Wikipedia). You can reproduce this if you use this MOD and place the object of books on long table. The situation that a soldier in armor waits on customers in dōjinshi fair is very funny, but it may be said that it seems to be Otaku event.

In addition, pipe chair and long table are usable as a weapon. Of course it is also funny :)

 via http://nlab.itmedia.co.jp/nl/articles/1502/13/news100.html
      http://dragonporn.ldblog.jp/archives/8046337.html

King showed a snow statue of Candy Crush Soda Saga in Sapporo Snow Festival

King makes efforts in various original marketing and promotion in Japan since they establish a Japanese branch in last April. These are the largest in them. They showed a huge snow statue of Candy Crush Soda Saga in Sapporo Snow Festival held to February 5-11 in Sapporo-shi, Hokkaido.

Sapporo Snow Festival is one of the largest and most distinctive winter events in Japan. Various huge snow statues are made by volunteer citizens and the Japanese Self-Defense Forces every year.
The size of the King's snow statue was 5m(h)×10m(w). They showed snow statue and showed the projection mapping every night. 2,700 audiences gathered here on the first day.

This is a part of the "Soda Planet campaign" that King performs in global. They have already carried out such large-scale promotion in London and New York.