King makes efforts in various original marketing and promotion in Japan since they establish a Japanese branch in last April. These are the largest in them. They showed a huge snow statue of Candy Crush Soda Saga in Sapporo Snow Festival held to February 5-11 in Sapporo-shi, Hokkaido.
Sapporo Snow Festival is one of the largest and most distinctive winter events in Japan. Various huge snow statues are made by volunteer citizens and the Japanese Self-Defense Forces every year.
The size of the King's snow statue was 5m(h)×10m(w). They showed snow statue and showed the projection mapping every night. 2,700 audiences gathered here on the first day.
This is a part of the "Soda Planet campaign" that King performs in global. They have already carried out such large-scale promotion in London and New York.