mixi, Disney and NHN PlayArt make Marvel Heroes "TSUM TSUM", the cute mobile puzzle game

I introduced cute mobile puzzle game Yo-Kai Watch Puni Puni a few days ago. It is the mobile game that combined LINE: Disney TSUM TSUM which NHN PlayArt developed with Level-5's popular game/anime Yo-Kai Watch.

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Level-5 and NHN PlayArt released a mobile game of Yo-Kai Watch

mixi also join TSUM TSUM. They announced that they released Marvel TSUM TSUM in the spring of 2016. This is mobile puzzle game of the joint development of mixi, Walt Disney Japan and NHN PlayArt.

In the first place, TSUM TSUM is such a stuffed toy. Originally this was sold only in Disney stores in Japan, but it7s sold abroad now. LINE: Disney TSUM TSUM was the game that served as the advertising of this stuffed toy. They produced synergy, and both of a game and stuffed toy made a hit.



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Collaboration of Disney and LINE GAME is a great success

NHN PlayArt applies this to Marvel Heroes, and mixi adds know-how of co-play and battle which they acquired by experience by their popular mobile game Monster Strike. They have not yet shown the details of the game, but it is sure that it is cute.

GREE entered the VR business and established GREE VR Studio

Now, Japanese mobile game companies pay attention to VR. Main mobile game company GREE is no exception.

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Mobile game company Colopl established the subsidiary which produce VR panorama video

They established new studio GREE VR Studio which developed VR contents and released their first VR game for smartphones to play using simple VR goggles such as Google Cardboard(iOS/Android :Now only in Japan).

This is not the first time that they challenge VR game. They exhibited demo of the social VR game in Tokyo Game Show 2015, and ironically, it was the most popular in GREE booth.

VR game released this time is a single play, but is a very cool adventure game. Players can explore in remains of Egypt,  fight against enemies, and solve the mystery of remains. They develop various VR contents including movies and experience-based contents as well as games after this.

LINE escalated e-comics business in Taiwan

LINE released e-comics service for mobile LINE Manga in Taiwan. This is the first overseas development of their e-comics service.

LINE Manga is the e-comics service released in April, 2013 that can read various comics and novels with smartphones and tablets. LINE cooperates with more than 100 publishing companies and contributes more than 100,000 books. The application passes 11 million downloading and grows up to the hugest e-book service in Japan.

Japanese contents are very popular in Asia, but yet a lot of bad bootleg circulate because the overseas advance of Japanese companies is poor. LINE performed a capital tie-up with Japanese main publication companies Kodansya(講談社), Shogakukan(小学館), and Media-Do(メディアドゥ) in October 2014, and established joint venture LINE Book Distribution to improve such situation. In the beginning, yhey release Taiwanese version of 1200 e-mangas. Some popular mangas become free every day in rotation. Furthermore, they present special LINE stickers of mangas to users who downloaded that mangas.

Ingress set 281 bookstores as portals

Niantic cooperated with Japanese printing company Dai Nippon Printing(大日本印刷) in geolocation mobile game Ingress and registered Maruzen, Junkudo and Bunkyodo which are group bookstore of them as portal. They have 281 branches in Japan, and all of them become the portal of Ingress.

In commemoration of this, Niantic showed original back story about these portals. It is shown in free(but unfortunately it is written only in Japanese).

Furthermore, these bookstores present a bookmark of Ingress to customers as campaign.
In addition, the Japanese version of the official novel of Ingress "The Niantic Project: Ingress" was released on October 27. Japanese fans of Ingress seem to increase more from now on.

Anime of the popular mobile game Monster Strike passed 5M view in 15days

mixi started the broadcast of the short anime series of their popular mobile game Monster Strike in Youtube from October 1, and it succeeds now.

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Anime of the popular mobile game Monster Strike is broadcasted in Youtube from October 10

They announced that the world total view number of the anime series of Monster Strike passed 5 million on October 25. Furthermore, fans of the YouTube channel passed 100,000, too. Of course these continue increasing now. They support 11 languages(Japanese, English, Chinese, Korean, French, German, Spanish, Portuguese) in this, and this is rare in Japanese web anime. Interestingly, even fans of the countries where Monster Strike of mobile game ver. is not released watch this. This may be effective as marketing.