9.13.2012

Doraemon Became the LINE stamp!

I wrote it about a "LINE stamp" of NHN Japan before.

See Also:
NHN Japan's LINE earns 300 million yen by a virtual goods

NHN Japan started sale of very pretty LINE Stamp today. It is "Doraemon"!



The price is 170 yen(about 2USD).

They are used in this way.
LINE users can use these cute illustrations with a message. They help with emotional display.

Of course these are sold in the countries except Japan, too. Doraemon is a popular character abroad. If you are a LINE user whom Doraemon likes, check these!

9.12.2012

Gossip Girl became the mobile social game in Japan's GREE

Popular drama Gossip Girl became the mobile social game in Japan's GREE. The developer is Voltage. It is not the first time that Gossip Girl becomes the social game. "Gossip Girl: Social Climbing" released in Facebook more than one year ago. However, the social game of Voltage is different from it greatly.


This was released to beginning to sell of the DVD. Because Gossip Girl is broadcasted in Japan, and it is very popular.

Users become the transfer student who moved in to Upper East Side and enjoy school life with characters of the drama. And they simulate the love with male characters. In other words this is completely a female oriented game.




 All characters are designed by Japanese style.

 There is the avatar function.




 Users push forward a game to talk with characters. dating sim of such a form is common in Japan.

Emails arrive from characters occasionally.

Voltage is one of the representative developers of the dating sim for women. They have an original brand of dating sim called "Koi game".(Koi means love in Japanese) They developed a social game of Gossip Girl using this format.

By the way, they are eager in performing global expansion of Koi Game. They have already released some English version.

Be My Princess

Be My Princess for GREE

My Forged Wedding

Pirates In Love

9.11.2012

Japanese sumo becomes the social game at last

Today, GREE announced that releases a mobile social game of sumo "Oozumou Card Kessen" in November.


This is the first time that Sumo becomes the social game. Besides, it is an official license title of Japan Sumo association.

Every sport became the social game in Japan. However, sumo is a ceremony as well as sports, and it have severe religious precepts, authority and a tradition. Therefore it was difficult to make it a social game like other sports willingly.

However, the sumo has already become the trading card in a real life and  card social games are very popular in Japan.

BBM 2012 大相撲カード BOX
BBM 2012 大相撲カード BOX

The sumo social game of GREE is developed based on this. In the game, users can build their own sumo stable(Sumo Beya: 相撲部屋), train wrestlers and fight wrestlers from other users. All wrestlers appearing in the game are real life sumo stars.



 
I think that such a social game should perform global expansion. Then, GREE can send Japanese culture to the world through a social game.

9.10.2012

NHN Japan's LINE earns 300 million yen by a virtual goods

NHN Japan announced that LINE got 60 million users today.


Recently, Facebook is popular in Japan, but LINE is more popular. Probably, reason is "simple". LINE users can chat and mail with users of the world seamlessly. The most important function is "LINE Stamp".








These are the illustrations which we can attach to a message. There is the LINE original design, famous characters and famous Anime are included in them. In addition, there are the companies which apply this in promotion.

They are used in this way. There are various expressions stamps, so, we can enjoy communication with other users without a text.

Originally it was only the free stamp of the LINE original. However, NHN Japan opened "Stamp shop" which sold paid stamps later. However, NHN Japan started the sale of the charged stamp in April. Then it was popular with users and achieved profit of 300 million yen(about 383M USD) at last in August. It is 300 million yen only by the sale of the stamp! By the way, one kind of stamp set is 170 yen... 300 million ÷ 170 = 1764705.88...

This is already excellent virtual goods business.

9.08.2012

Japan Tourism Agency released sightseeing application for iOS of Hello Kitty

Japan Tourism Agency is earnest now to invite tourists of the foreigner to Japan. Because Japanese economy suffers large damage in 2011 Aftermath of the Tōhoku earthquake and tsunami, and foreigners decreased by radioactive contamination from Japan.

Therefore Japan Tourism Agency utilizes Hello Kitty and iOS application "Visit Japan with HELLO KITTY".



This is the application that Hello Kitty guides all over Japan. Kitty wears the costume which expressed each district of Japan. These are attributive designs seen in the series called "Gotouchi Kitty" only in each area of Japan.

Furthermore, this has the AR function, too, and you can take a photo with AR Gotouchi Kitty in each area based on geolocation. This is very Kawaii! This supports English, China and Korean. DL is free.