The new Doraemon movie uses two virtual worlds for promotion

The new movie of Doraemon "Doraemon: Nobita and the Haunts of Evil" is shown from the end of this week. Doraemon is a Japanese SF manga/anime series created by Fujiko. F. Fujio. Doraemon is the cat type robot which came over from 22nd century. He is a baby-sitter robot and helps primary schoolchild Nobita with various gadgets. The anime is broadcasted on every Friday, and the movies are shown every year. "Doraemon: Nobita and the Haunts of Evil" is 34th movie.


In late years the Doraemon movie does promotion in various Social Networking Service. Particularly, Cyber Agent's virtual world "Ameba Pigg" sold virtual goods of this every year. However, Doraemon changed to other virtual world this year. This is "LINE PLAY". This vividly expresses the present conditions of the Japanese Social Networking Service. Anyway, LINE is a king.

LINE PLAY shows an official avatar and room of Doraemon movie now. It expresses the world of the movie and is very cute.

In addition, two kinds of Gacha(Item vending machine) are established there, and fashion items and furniture items for avatars are sold. The kinds are very abundant, and LINE users can buy them for a free virtual currency. To be frank, this is more conscientious than Ameba Pigg until last year. In there, all Doraemon items were charged.

By the way, I already got two Doraemon items in LINE PLAY. Of course I do not charge it.

On the other hand, Cyber Agent is not with no measures. I write it about their new Doraemon promotion later.

Shame on you: DeNA completely copied Clash of Clans

DeNA released a mobile social game of popular Manga/Anime "Attack on Titan".

https://ssl.mbga.jp/_game_pre_register?gid=12016412

It was a strategic simulation game using characters of Manga, and it surprised many people. These are screenshots.

Well, you would notice. This is a perfect copy of Supercell's "Clash of Clans". The explanation of the game system is not necessary. Because it is the same as Clash of Clans. If you are a player of Clash of Clans, you may play this even if you cannot understand Japanese. Of course DeNA does not conclude the licensing agreement with Supercell(The licensing agreement only for Attack on Titan).

I want to say to them, "Shame on you".

Japanese mobile game Superstar Nameko goes into Korea

I wrote that popular character Nameko of the Japanese smartphone games was popular in not only Japan but also Taiwan.

See Also:
Nameko cooperated with a Taiwanese fashion brand
I'm envious of a Taiwanese!: Japanese smartphone apps character Nameko multiplies in Taiwan

He goes into Korea. Beeworks, the developer of the Nameko series opened a Korean version of the official Nameko goods shop.

http://www.nameko.co.kr/shop/main/index.php

Korean people can buy official goods of Nameko from Korea. The original goods of the Korean version are included in them, because Korean is different from Japanese in a letter. Special calendar is presented as a privilege to users who bought them more than 10,000 won.

In addition, they cooperate with Korean companies, and the sale of localization goods for Korean starts. The work of Nameko collectors becomes hard! :)

Collaboration of Disney and LINE GAME is a great success

I wrote about tie-up of LINE and Disney Japan before.

See Also:
Disney Japan cooperates with LINE for the appeal of Japan-limited goods

It gained a great success. Their game "LINE:Disney TSUM TSUM" broke through 1M downloading from release on the fourth day and broke through 4M downloading two weeks after. This is a number only in Japanese market. They will get more users in the global market.

The motif of this game is a stuffed toy called TSUM TSUM. This is sold only in Disney store in Japan, and the game serves as the advertising of the stuffed toy. Therefore the cute movie of the stuffed toy is played before a game begins.

LINE:Disney TSUM TSUM is simple One-stroke puzzle game. We choose the same kind from TSUM TSUM which piled up, and connect them. It becomes the high score when we connect more TSUM TSUM. However, it is difficult. Because it is a stuffed toy, TSUM TSUM has physical behavior. TSUM TSUM collapses and bounds. It is really difficult!

However, TSUM TSUM is very cute and we earn coins and buy them. This is a game having high completeness. I think that it succeed further as Product Placement.

The next life of a social game closed down

Japan's brilliantservice performs an interesting trial with data of their social game. They provided social card battle game "JEWEL SAVIOR" in Japanese mobile social game platforms, but unfortunately they shut it down on July 31, 2013. Usually, social games as contents are the end in it. However, they decided to utilize the data of the game effectively, and showed character illustrations more than 300 and scenario texts more than 800 as freeware.

These copyrights belong to them, but these are available to anyone freely(wrongful conduct and obscene expression are excluded). The commercial use is possible, too.

According to them, JEWEL SAVIOR was the game that attached great importance to an illustration and the story of the character. They did not want to waste this and wanted to leave this in some kind of forms. Furthermore, because many artists were engaged in this, they repaid it and wanted to share result with many people.

This is new inflection technique of contents. Now, many unlucky social games disappear at the side of popular social game. They are forgotten sometime soon by users. It is a good idea to utilize these resources effectively.

Nameko cooperated with a Taiwanese fashion brand

Character of Japanese mobile game "Nameko" from Nameko Saibai Kit(Mushroom Garden) is extreme popularity in Taiwan.

See Also:
I'm envious of a Taiwanese!: Japanese smartphone apps character Nameko multiplies in Taiwan

Now, Nameko is more popular in Taiwan than Japan. They made collaboration with the Taiwanese fashion brand Remix.

Remix is a street-style casual fashion brand  in Taipei City and popular with Taiwanese youths. According to Nameko official site Namepara, many fans made a long line at the front of shop in release day.

Nameko items are cool and cute. However, unfortunately these overseas mail orders are not performed. In other words, these are sold only in Taiwan. I'm envious of a Taiwanese!

Other photos are here

Japanese romance sim becomes the cosmetics

Japan's Cybird released a hand cream of their romance sim "Cinderella in midnight".

"Cinderella in midnight" is romance sim for women provided in Japanese mobile social game platforms, iOS and Android, and their newest mobile novel game. Player chooses the character whom they want to capture and can go on reading a story.


This hand cream is a tie-up product with e- commerce site Netprice. The price is 1,690yen(about 16.5USD).

http://www.netprice.co.jp/netprice/library/goods/672752/

It may be slightly more expensive than common hand cream. However, an special story is attached to this as a privilege. Players can read this story with using the hand cream. This is one of the tie-up examples of virtual goods and real product. However, the example with women's cosmetics and romance sim is rare.

LINE attracted donations for Philippines of $570,000 by charity sticker

Before, I wrote that LINE sold charity sticker for typhoon damage of Philippines.

See Also:
LINE sells a charity sticker for typhoon damage of Philippines

They remitted a donation to the Philippine Red Cross this month. The total sum was 58,773,190yen(about 570,000USD).

LINE sold donation sticker for 100yen(0.99USD) from November 15, 2013 - December 31, and contributed the total amount that deducted a settlement fee of AppStore and Google Play from sales. Ryo Morikawa of the LINE CEO met Philippines Ambassador Manuel López and told donation sticker to him.

Territorial dispute on Build with Chrome

Google and LEGO released interesting application "Build with Chrome" the other day. Japanese people and Korean people began interesting war there just after that.

This is Liancourt Rocks{Japanese name:竹島(Takeshima) Korean name:Dokdo(독도)} of Google Maps.

:D :D :D
Netizen does stupid territory war using Build with Chrome. Therefore, Liancourt Rocks became the LEGO Island in confusion. At present, there are more works of Korean people. Can the Japanese win this war?

3D printer reproduced Japanese ancient magic mirror

Today, Takashi Murakami, the Director of Kyoto National Museum announced that when they restored an ancient bronze mirror with 3D printer, it was "magic mirror(魔鏡)".

This mirror is "Sankakubuchishinjuukyou(三角縁神獣鏡: triangular rimmed ancient mirror decorated with gods of animals)". This has the opinion with the mirror of Japanese ancient shaman queen Himiko. The mirror was important existence in ancient Japan and used by ceremony of the worship. However, the concrete role is still unknown.

The ancient mirror polished bronze and was made. The magic mirror is made by making the surface nonuniform by polish. When bright sunlight or other bright light reflects onto the mirror, the mirror seems to become transparent. If that light is reflected from the mirror towards a wall, the pattern on the back of the mirror is then projected onto the wall. Originally they were made in ancient China, but they spread in Japan. Because the Japanese Shinto is sun faith, there is the opinion to be related to it.

Various studies have been performed until now about Sankakubuchishinjuukyou, but they are very precious, and investigators cannot touch them casually. Therefore they made a copy with 3D printer. powder on Copper, tin and lead of the ratio same as Sankakubuchishinjuukyou were used as material. investigators found by that Sankakubuchishinjuukyou was magic mirror making a copy. This is the first time that ancient magic mirror was discovered in Japan. Movie is here.