Supercell participated in Tokyo Game Show for the first time, exhibited huge banner ads and booth, and held fan event TOKYO CLASH 2015 on a public days. Judging from a conclusion, they were great successes.
The huge booth which was comprised of large electric light screens, the photo area with statue of characters, and two air balloons which were going to drop bombs were displayed overhead. Well...though it was a huge booth, they exhibited only Clash of Clans in Tokyo Game Show 2015. This is very exceptional. Usually, the game companies exhibiting gorgeous huge booths prepare various games and acquire presses, business partners, and fans. However, a booth of Supercell did not have their other games Hay Day and Boom Beach. Therefore their booth in business days was dull very much.
However, it was like that in public days.
Clans of fans were right in the middle of doing a time trial in TOKYO CLASH 2015, and visitors who gathered to a booth stared at it.
Supercell CEO Ilkka Paananen did Tweet in this way.
Clash of Clans at Tokyo Games show. Yesterday, we worried if anyone would show up to our booth ... But they did! pic.twitter.com/a9BFw3LZC9
— Ilkka Paananen (@ipaananen) September 19, 2015
Their booth did not have the things which recent Tokyo game show had by all means. These are sexy booth babes, celebrities of poster boy or girl, and serial number that players can change for the virtual goods of games. In particular, serial number came to be essential with online games and the spread of mobile games. If western feminism activists come to Tokyo Game Show, they will faint because of too much rage! :D
via http://www.rbbtoday.com/article/img/2015/09/18/135365/486210.html
via http://www.itmedia.co.jp/news/articles/1509/18/news143.html
Luckily or unluckily, Japanese large-scale events do not have any taboos. In spite of it, Supercell did the simple and decent exhibition. Surely, banner ads, booth and bag of novelty goods were huge. But, staff of the booth had both men and women, and they wore the same T-shirt, appearing in TOKYO CLASH 2015 only in players clans and youtubers who are specialized in games, and they continued showing visitors only Clash of Clans earnestly. As a result, TOKYO CLASH 2015 really became lively like exciting games of e-sports. Well, it was right e-sports itself!
Supercell did the exhibition that was decent as a game company. Is Booth babes sexism? That's absolute nonsense! Regulation of the gov. is the most unreasonable. However, it is not ideal state of the trade fair for games that visitors pay attention only to sexy women without checking games. And it is the present conditions, the most of serial numbers which game companies prepared for their fans are exhibited at online auction.
In such situation, it is the highlights of Tokyo Game Show 2015 that an Finnish game company proved that game companies can get fans only by a fun game without booth babes, celebrities, and serial number. According to Mr. Ilkka Paananen, this was the first time that Supercell exhibited a booth in trade fair for games. They may exhibit from now on in other trade fairs.
Another photos of Tokyo Game Show 2015 are here
https://www.facebook.com/media/set/?set=a.1136638589698823.1073741850.195197613842930&type=3
