Japanese snack uses a social game for promotion

I found the interesting social game example. This is Japanese snack "PRETZ".
PRETZ gives the social game for promotion "Odecoke PRETZ" in mixi.
"Odecoke PRETZ" is geolocation social game using the GPS function of the future phone.
The avatar of "OdecokePRETZ" is a package of PRETZ.
Users can gets virtual goods according to migration length. And we change an avatar using them.
However, though regrettable, this social game can be played only in a future phone and it's only Japanese support. The Japanese must appear abroad.

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