8.08.2019

Photo social networking service for stuffed toys

Do you know Japanese social networking culture called Nuidori(ぬい撮り)?  Nuidori refers to a way to take a stuffed toys to various places, create a situation by combining items, take photos and post them on social networking. It has been popular among female users who frequently use social networking services for several years, and if you search for a hashtag of “#ぬい撮り”(Nuidori) on Instagram, you can find over 100,000 photos.

Actually I am one of them and always out with the game character Nameko.


In order to push this Nuidori movement further, doll maker Sekiguchi has released the Nudori-specific photos social networking app nuidol.

nuidol is an app that aims to promote communication between users who like to take photos of stuffed toys. The basic usage is the same as for other photos social networking apps, but the official accounts of characters and doll companies are prepared at the time of release.

These are the official accounts of Sekiguchi, the publisher of this app. Users can see original photos of the dolls and stuffed toys they sell here.

App features and usage are similar to Instagram. Just take a photo, apply a filter, add comments and tags.

When we post a photo, it is immediately reflected in All Post on the top screen. It's a chance for other users to see our stuffed toys!

Adding tags is easier than Instagram. We don't have to enter #.

Certainly, there are already many photos of stuffed toys posted on Instagram. But because it's the world's largest photos social networking app, our photos will soon be buried among many photos. But there are only stuffed toys in nuidol, and only stuffed toys will be visible when we launch it. It's really cute!
Downloading the app is free(iOS/Android).

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