6.12.2013

Local super hero plants rice and scatters popularity on the Internet

"What?! Rice-transplanting machine is stuck in mud? Wait, and I go to help you immediately!"---The local super hero of Akita Prefecture, plants rice and scatters popularity on the Internet in Japan.

His name is Chōjin Neiger(超神ネイガー: Super-God Neiger). He is a local super hero made by Tamotsu Ebina of an entrepreneur living in Nikaho city, Akita Prefecture. Ebina made Chōjin Neiger as a motif in tokusatsu heros such as Kamen Rider. However, his big characteristic is to be specialized in "local". The motifs of his design, finisher, and weapons are local specialty and the place name of Akita. His image source is Namahage of traditional folklore of Akita. And he always talks in a dialect of Akita(his Twitter is no exception, too).
It is the same in the business side. His show is held only in Akita, goods are sold only in Akita and TV CM where he appears is broadcasted only in Akita. Well, His fans must go to Akita to meet him. Ebina continued this business for 8 years, and it became the topic in all over the Japan as well as Akita. The local hero like him exists now in the all over Japan.

The character setting of Chōjin Neiger is that...
He is a young man of the farmer of Nikaho City, Akita. As for his family, ancestors are farmers from generation to generation, and he lives with a grandmother now. His favorite foods are rice and candied fig. Even if they are enemy, he does not attack women by the education of his grandmother.
He said in Twitter, "My name is Chōjin Neiger. I am the Guardian keeping peace of Akita. I am sorry, but am too busy now. The reason, as you see. But let's rush if there is a crying kids. I love your smile. See you." To see this photo, Japanese netizens understood the meaning. The rice-transplanting is a serious event for farmers.

He post continues doing a photos of the farming in Twitter. They are very funny! That a super hero works on a farm! :D It was shared in an instant in Japanese Internet world. Particularly, his photos were retweeted more than 4,000 times in Twitter. It was an opportunity to appeal to many people for agriculture. At last, the many newspapers reported his farming.





He has many suggestions about local business. Now, Japanese economy is the worst now. Furthermore, Japanese local economy is the worst. In Akita, the decline advances fastest in Japan. The sick people continue increasing, children are not born, the economy is lowest, the lands goes to ruin, and the people commit suicide. Can you imagine the living of farmers under such situation? It is the really WORST. However, the entrepreneur appears under such situation and can bring about interesting business and contents. And the social media can distribute them among Japan. We can study from him.

Please check his Twitter if you are interested in him. There are more photos there. You may not understand his posts, but most Japanese are the same as you, too. Because he talks in a dialect of Akita even in Twitter.

6.11.2013

DeNA founder and former CEO Tomoko Namba published an essay book

Tomoko Namba is a Japanese entrepreneur and known as former CEO of DeNA. She founded DeNA in 1999 -Surprisingly it was not a mobile game company in those days!- and opened Mobage Town(Mobage) in February, 2006. Now, DeNA became the one of the largest mobile social network and mobile game companies in Japan. She came to be known as the most successful woman entrepreneur in Japan. However, she stepped down in 2011 for the nursing of her husband of illness.


Then two years passed. In a happy thing, her and her husband is fine! She wrote an essay besides nursing, and it was released today. The title is "Unshapely management - Challenge of team DeNA (不格好経営―チームDeNAの挑戦)". This has many epusodes of DeNA and Mobage. This is the first time that she shows it about management of DeNA at the time of the establishment of a business. According to her, she did a "full-course of the failure". She said, "It was unexpected that I who advised managers as a consultant of McKinsey had trouble with management so much. The management is so unshapely. However, therefore it is really exciting!".
Unfortunately, this is only Japanese. It is sold for 1,680 yen in Amazon.co.jp.

6.10.2013

Puzzle & Dragons becomes the snacks at last


GungHo's popular smartphone game Puzzle & Dragons has already become various goods. Furthermore, this becomes the snacks. Candy Division of BANDAI releases a wafer of Puzzle & Dragons on June 18. It is 105 yen(about 1USD) each.


However, the true leading role of this is a "card". A card is in this as freebee and characters of Puzzle & Dragons are drawn on it.


Those cards do not have the privilege such as virtual goods. They are simple collection items. Puzzle & Dragons seems to be shifting to character business.

6.09.2013

iOS Camera apps of manga artist group CLAMP---CLAMP camera

All-female Japanese manga artist group CLAMP is popular among Otaku of the world now as well as Japan. Therefore iOS camera apps CLAMP camera which they supervised was released.

This is the camera apps that a filter and a frame with works of CLAMP as a motif are usable.

How to use is the almost same as other camera apps. At first, we trim an image in a square.



Next, we choose a filter and a frame. The circle of the screen lower right is a change of ON/OFF of Bokeh of the light, and the next square is a change of ON/OFF of the frame. We can change the angle of the image by the next arrow.




In addition, the filter is oblong and panorama form. Therefore we can slide in this. It is very interesting to put an image and the pattern of the filter together, and aesthetic sense is required.

These are my works.



You may notice that these are not like manga. It certainly is. As for this, their manga works become the basis, but it's stylish, gorgeous and slightly traditional Japanese artistic. I think that the people except Otaku will like this.

6.08.2013

Popular manga ONE PIECE forms original game community in Android

Japanese popular manga ONE PIECE has already released a social game in Mobage and GREE. However, they release Android apps "ONE PIECE Moja" and are going to form them's original game community.


Free downloading is here.







ONE PIECE Moja is game portal apps. Users can check the latest information of ONE PIECE, sail the sea by a pirate ship, have an adventure in various islands,  find treasures and meet members of Straw Hat Pirates. In addition, users can communicate with other users and share the scoreboard of casual game apps that link in this with them. In other words ONE PIECE Moja is a game hub and communication hub.

The game apps linking with ONE PIECE Moja is these 3 kinds now.

ONE PIECE 麦わらピンボール マリンフォード頂上戦争(Pinball) 170yen

ONE PIECE 剣豪 ロロノア・ゾロ 歴戦の猛者達(Slash action) 170yen

ONE PIECE 海賊大富豪(Daifugō) 170yen

These are released as the native apps. When users clear a quest by each game, they can get the exclusive wall paper which are usable in ONE PIECE Moja. Bandai Namco Games that are these publisher are going to increase game apps that link to ONE PIECE Moja from now on.

I think that this is the plan that followed success of the messaging apps such as LINE and Kakao Talk. However, they make popular contents ONE PIECE the core of the service not a chat and message.