Supercell broadcasts new TV CM of Clash of Clans in Japan

Supercell broadcasts original TV CM of Clash of Clans in Japan from May, 2014.

See also:
[From Finland to Japan] Supercell starts advertising Clash of Clans on Japanese TV

Furthermore, they broadcast three new TV CM from February 23. Japanese actress Kō Shibasaki(柴咲コウ) and actor Yūya Yagira(柳楽優弥) appear in these and they are shown earlier in Youtube.




In British residence, downtown of France, office of the United States, Italian cafe, Thai stand, Indian Taj Mahal, players of the world play Clash of Clans, and Kō Shibasaki and Yūya Yagira talk that Clash of Clans is loved all over the world. advertising agency Dentsu and Gunsrock produced these.

In addition, Supercell performs large-scale advertisement development in JR Yamanote Line(Tokyo), Shibuya(Tokyo) and Umeda(Osaka) from March 1.

Japanese artisans made Ingress candy and got permission from Google

Japanese Ingress players do various creative activity.

See also:
The chef of the soba restaurant of Okinawa cooked dessert of Ingress
Ingress players of Hiroshima prayed for peace and drew paper crane on the map
Ingress players draw phoenix on Kobe to celebrate the 20th anniversary of revival from quake

Candy artisans made a cool masterpiece this time. Handmade candy maker Maiame Kōbō(まいあめ工房: mean "My candy studio" in Japanese) from Nagoya, Aichi made Ingress candy. It is made with the manufacturing method of the Japanese traditional candy called Kumiame(組み飴).

今日はGoogle Japanへ行ってエージェントの皆さんが気軽に使えるようお願いしてきます。応援のリツイートよろしくですｗ　#イングレス飴　#Ingress pic.twitter.com/tGzUSeNtVs
— まいあめ工房　中村 (@myame) February 4, 2015

Videos of processes are here and here. (Google+ of Maiame Kōbō CEO Takao Nakamura)

Difficult technique is used for Kumiame, the candy of various colors are put together by hands of artisans, made slender, and cut finely. It is difficult to make a hexagonal design in Kumiame, but Maiame Kōbō accomplished it wonderfully. It was introduced in Ingress official Google+ page.

They distributed this in Ingress events in Japan until now. However, they visited Google Japan to use this more cheerfully and asked for licensing. As a result, they got sale permission of the Ingress candy from Google.

They open EC site at once and accept mail order of Ingress candy. In commemoration of sale permission from Google, they sell it for 50pieces/2,000yen(about 16usd) until February 28. Furthermore, they start the production of the Enlightened version candy.

mixi's popular mobile game Monster Strike makes efforts in localization

mixi performed interesting localization measures this month in their popular mobile game Monster Strike.

At first, they started broadcast of its TV CM in Taiwan. Of course they appointed Taiwanese actors and actresses and were produced in Taiwan.





Furthermore, they started Taiwan's original tie-up with Sanrio.

Until March 3, Sanrio's character Gudetama(ぐでたま) -the character of dull slovenly egg- appears in the Monster Strike Taiwan version as an enemy. This is character born in Japan, but is more popular in Taiwan than Japan for some reason.

In this tie-up, players catch Gudetama, use it as material, and can evolve a monster. mixi and Sanrio drew new artwork for this tie-up.

On the other hand, original measures are performed in the Monster Strike Korean version. mixi added Korea's original character "Ju Mong(朱蒙)" on February 18.

Ju Mong is the great King who erected Goguryeo, the northernmost of the Three Kingdoms of Korea in B.C. 37. He is known as King with advanced martial arts skills such as archery(via wikipedia). Three-legged crow(三足烏) which is an important creature in the Korean mythology is drawn in these artwork. mixi will add original characters only for Korea in Monster Strike Korean version from now on. This is a good measure for differentiation.

This mobile battery looks delicious - SOSOGE！TAIYAKIKUN

Do you know Taiyaki, the Japanese fish-shaped cake? It may be said that it is the Japanese ver. waffle. The most common filling is red bean paste "Anko(餡こ)" that is made from sweetened azuki beans "Azuki（小豆)". However, various versions come up now and other common fillings may be custard, chocolate, cheese, sweet potato...etc... It is cheap and very delicious, even Aerosmith was absorbed in this.

NATURAL design from Nagoya-shi, Aichi released the mobile battery of the Taiyaki shape "SOSOGE! TAIYAKIKUN". It is sold for 5,940yen(about 50USD) in Amazon and Rakuten.

High efficiency lithium ion battery is carried in SOSOGE! TAIYAKIKUN and can charge a smartphone in macroscale of 6,000mAh. The USB connection terminal is attached, and supports both Android and iOS. The color of eyes changes by a residual quantity of the battery, and because a mouth is a hub, you may charge mobile for a sense of the fishing. This is the mobile battery which gets used to being fun just to put it by the side.

Specifications:
Size: 123mm×82mm×25mm
Weight: 135g
lithium ion battery: 6,000mAh
input: DC5V 1.0A(microUSB)
output: DC5V 1.3A(USB)

via: http://www.atpress.ne.jp/view/56966

Zombies drive away employees working overtime and promote Work–life balance

CAPCOM provides interesting service as promotion of their latest game Resident Evil: Revelations 2. This is supporting "No overtime work" -zombies dispatch campaign-.

In Japanese companies, there are few employees who do not work overtime. The overtime work becomes common in Japan and is the situation that it is far from realization of Work–life balance. Therefore CAPCOM dispatches zombies to the other companies, and surprise and drive away employees working overtime.

This service is free, but video where zombies attacked offices is shown on web later. This becomes the promotion for both of companies attacked by zombies and CAPCOM. If zombies attacked a working office? In the meantime, it will not be a working feeling anymore.