Gungho showed one of the answers for it. This is "Puzzle & Dragons".
Puzzle & Dragons brought a puzzle into J-style card battle. It bring a fresh game play, and it breaks through 5 million downloading in Japan.
However, it was copied by many developers because It was popular.
Therefore Kayac released the social game that took in pinball in new social game platform for smartphone Bushimo. It's "Bound monsters".