Louis Vuitton becomes the AR contents by a Japanese creator AR3Bros.

AR3Bros. is a Japanese creator developing various innovative works using Augmented Reality.

They are not true brothers

They did collaboration with the various companies, brand and artists until now.These are parts of their works.


AR3Bros episode-i | twitter & AR from ar3bros on Vimeo.


Eden of the east vol.1 from ar3bros on Vimeo.


Galaxy Express 999 + NHK + TV Bros. + AR3Bros vol.1 from ar3bros on Vimeo.


AR-FASHION SHOW_COMPLETE from ar3bros on Vimeo.


TVBros. × AR3Bros. -Augumented Reality for TV Guide（TV Listings）- from ar3bros on Vimeo.

They augmented Louis Vuitton with fashion magazine "MEN'S Precious".

When we put iPhone which installed AR application on the page of the magazine, we can open the fastener of Louis Vuitton's bag and display the product in the bag. The products in the bag are chosen automatically by a program and are displayed. As for them, a suitable thing is chosen based on the time, the place, and climate where we opened the fastener of the bag.

Magazine and the AR application are released on April 6.

By the way, this is a collaboration serialization plan of famous brand and AR. AR3Bros augments various brands from now on by AR for one year.