Angry Birds Fight! --- New game of Angry Birds that developed in Japan

Unfortunately the Angry Birds series is not popular in Japan. If Rovo was an ordinary company, they would withdraw from Japan. However, they carried out a more aggressive project. They developed a new game of Angry Birds from Japan in cooperation with a Japanese mobile game company.

Angry Birds Fight! is the real-time puzzle battle game that Rovio Japan and KITERETSU developed jointly. You may remember Puzzle and Dragons to see these screenshot. The basic rule of this is surely match-3 puzzles, but the important point of this is PvP. Players are performed matching of automatically, and they compete with other players for the score of the puzzle.

In fact, the system of this looks just like KITERETSU's representative game ZOOKEEPER BATTLE(iOS/Android). The animals of ZOOKEEPER became the birds of Angry Birds.

However, of course Angry Birds Fight! has elements only in Angry Birds. At first, artworks, voices and sound are the originals which Rovio dealt with. Green pigs appear as boss enemies and raid boss enemies of various areas. Players can buy weapons and clothes of birds using the coins which they got by  puzzle battles. It resembles Angry Birds Epic.

Furthermore, there is the function like  Japanese mobile game. It is Gacha. It is the vending machine which special items come out to at random.

They released this in Asia and Pacific area on May 7 and passed 3 million downloading on May 25. 3 million is numbers appropriate for the hits in Japan. They'll release this for a global market on June 11.

They cooperated with Japanese dance unit Tempura Kidz for the promotion of the game. The one of them is boy. Do you know who is it? :)

Mobile Game cooperates with a real cafe --- Colopl's "Nekomatsuri Cafe"

Now, measures to expand the world of mobile games to the reality world are performed in Japan. "Collabo(ration) cafe" is the most popular in them. As example, I went to Colopl's Nekomatsuri Cafe last month. (*neko means a cat in Japanese and matsuri means a festival in Japanese)

Colopl is one of the Japanese main mobile game companies, and their quiz RPG The World of Mystic Wiz, full 3D action RPG Shironeko Project, and town sim Meow Meow Star Acres are in particular popular. The motif which is common to these 3 games is a "cat". Therefore they cooperated with Sweets Paradise of the cafe chain and made their branch in Kichijoji, Tokyo full of cats.

Because there was too extreme popularity, visitors had to made a line and wait before opening. Numbered tickets were distributed to visitors for congestion evasion.

I was the 43rd, and told to come again 100 minutes later by the staff. 100 minutes later!

 Nyanko Curry 920yen(about 7.3USD)

Nyanko Mango parfait 860 yen(about 6.8USD)

I was kept waiting much to enter there, but the menus of this cafe were splendid. What a cute! These are the menus that games became the motifs and serial cords of the virtual goods which users can use in games as a privilege are attached to these.

Of course artwork of games are used for luncheon mat.

Furthermore, the interior of the cafe was full of artworks of games, too and visitors were able to enjoy taking photos.

Visitors can purchase the original goods of games as a souvenir after a meal. Because there are the time-limited goods which users can purchase only in this cafe, these are very rare.

The menus of such a collabo-cafes are more expensive than normal cafes, but they provides a special experience to heavy users who want to be devoted to the view of the world of games. In addition, the menus are expensive, but the value of special virtual goods is included in it. The cafes have a merit in this business model. Because they can get new customers by cooperating with game companies.

Ingress x Roppongi Art Night

Japanese Ingress players are known by doing interesting activity.

See also:
Japanese artisans made Ingress candy and got permission from Google
Ingress players draw phoenix on Kobe to celebrate the 20th anniversary of revival from quake
Ingress players of Hiroshima prayed for peace and drew paper crane on the map

Google cooperates with them now, and cooperated with an art event of Roppongi, Tokyo in April.

Roppongi Art Night is a public art event held in a town of Roppongi every year. Roppongi where is full of business people, club people and tourists from the foreign countries becomes full of public art works only at a night of this event.

Ingress cooperated with this and held the "Ingress Roppongi Art Night Special" which assumed 18 artwork portal. Players hacked these portal and were able to appreciate works.

Furthermore, the special direction that the color of the pillar of the light of Roppongi Hills changed was performed hourly by a power of both camp.

The real size statue of the Godzilla was one of the portal!

Because too many players played Ingress, the huge screen which showed the situation of 18 portal flashed on and off.

This battle was continued until the daybreak, but resistance(blue) was superior. Of course all visitors did not know Ingress. However, this event would become the good promotion of Ingress for Google.